Content Marketing Specialist

Responsibilities

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences
• Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels
• Edit, proofread, and maintain content to ensure accuracy, consistency, accessibility, and compliance with editorial standards
• Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms
• Optimize content for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment
• Analyze content performance and conduct audits to identify opportunities for improved engagement, search visibility, traffic, and conversion
• Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field
• Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO
• Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization
• Experience working with content management systems and digital content publishing
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools
• Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality
• Basic understanding of web accessibility, UX writing principles, and HTML preferred

Preferred

• Hospitality, travel, tourism, or destination marketing experience preferred

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Profit sharing plan based on company performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts