Copywriter

Responsibilities

• Develop campaign concepts and copy for websites, digital advertising, social media, email, events, point-of-sale materials, promotions and other marketing channels
• Lead product-launch messaging and develop Product Content Guides that keep messaging, product claims and brand positioning consistent across consumer touchpoints
• Translate creative briefs into strong concepts and polished deliverables, and present creative concepts and final work to partners and stakeholders
• Turn complex product and technical information into clear, compelling, consumer-friendly messaging
• Apply search engine optimization (SEO) best practices, artificial intelligence (AI)-enabled tools and modern content-development methods while protecting originality, accuracy, quality and brand integrity
• Partner with Brand, Marketing and Product teams to connect creative work to business and brand objectives
• Serve as a trusted resource for brand voice, verbal standards and creative quality
• Identify opportunities to refresh, simplify, expand or retire content
• Help audiences discover, understand and choose our brands through writing that informs, inspires and drives action

Requirements

• Five or more years of professional copywriting experience and a portfolio demonstrating strong copy, conceptual thinking and campaign development
• A bachelor's degree in journalism, English, communications or a related field, or an equivalent combination of education and experience
• Experience writing across digital and traditional channels, including storyboards or video scripts
• Ability to translate technical or product information into compelling consumer-facing messaging
• Working knowledge of proofreading practices, brand standards, style guides, search engine optimization and artificial intelligence fundamentals
• Experience managing multiple projects in a fast-paced, collaborative environment and using a platform such as Asana, Basecamp, Workfront, Wrike or a similar system
• Proficiency with Microsoft Word, PowerPoint and Excel
• Strong conceptual thinking, organization, attention to detail and ability to manage multiple priorities

Preferred

• Experience supporting product launches, consumer brands or durable goods
• Business-to-business (B2B) and business-to-consumer (B2C) marketing experience
• Social media and content marketing experience
• Experience with Sitecore, WordPress or another content management system
• Familiarity with product naming processes

Benefits

• In addition to your salary, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision Insurance, Health Savings Account, Disability Benefits, Life Insurance, Paid Time Off and Holidays, and Retirement Benefits). Hearth & Home Technologies benefits are subject to eligibility requirements.