Copywriter - Contract

Responsibilities

• Copy Development & Brand Voice - Write marketing copy for Curology and Agency skincare brands, including (but not limited to) websites, paid ads, organic social, and email/SMS.
• Maintain and evolve the brand voice consistently across all channels and consumer touchpoints, upholding brand guidelines while innovating over time.
• Translate marketing objectives into copy that is both strategic and compelling, simplifying complex information into clear, consumer-friendly messaging.
• Apply SEO best practices and platform conventions to optimize copy performance across digital channels.
• Edit and proofread meticulously to ensure clarity, accuracy, consistent casing, and error-free grammar and spelling throughout all deliverables.
• Campaign & Content Strategy - Partner with designers to develop concepts, big ideas, and cohesive copy and visual expressions for go-to-market campaigns.
• Contribute a clear creative point of view during concepting, grounding ideas in category trends and consumer behavior.
• Craft consumer insight-driven copy that guides prospective customers through the awareness-to-conversion journey.
• Draw on knowledge of the skincare and beauty landscape, including emerging trends and cultural context, to develop copy that connects authentically with target audiences.
• Cross-Functional Execution - Partner with Medical and Legal teams to refine and clear all copy, ensuring compliance without sacrificing effectiveness.

Requirements

• 4+ years of copywriting experience in skincare, beauty, or an adjacent consumer health or wellness category.
• Demonstrated track record producing effective copy across multiple marketing channels, including email, social, digital advertising, and web.
• Portfolio that showcases impactful headlines, polished long-form and short-form copy, and clear adaptability across platforms and formats.
• Ability to simplify technical or clinical skincare information into consumer-friendly, brand-appropriate messaging.
• Working familiarity with SEO best practices and how they apply to web copy and product content.
• Experience working with medical, legal, or compliance reviewers to refine copy within regulated or sensitive categories.
• Proven ability to manage a high volume of concurrent projects independently in a remote-first environment, taking initiative without waiting to be directed.
• High adaptability in fast-changing environments – comfortable making sound creative decisions when priorities shift, direction is incomplete, or the path forward is unclear.
• Openness to AI tools and an interest in understanding where they can improve copy workflows; willingness to learn and adapt as the toolset evolves.