Copywriter 2

Responsibilities

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives
• Partner closely with designers, motion designers, and other creatives to develop concepts and creative direction together
• Explore multiple approaches and contribute ideas throughout the concepting process
• Write across multiple channels, including social media (organic and paid), digital, email, web, video, print, direct mail, and internal communications
• Develop headlines, body copy, scripts, and social content tailored to the audience, channel, and format
• Write in an established brand voice using plain language that is clear, accurate, and easy to understand
• Apply platform-specific best practices and format requirements for content
• Incorporate feedback from creative leadership, legal, compliance, and other partners while protecting the clarity and quality of the work
• Explain the thinking behind your copy and respond to feedback constructively
• Review your own work for accuracy, consistency, grammar, and style before it moves forward

Requirements

• Bachelor’s degree or higher in English, Communications, Advertising or related field
• 2+ years of professional copywriting experience
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs
• Strong writing, editing, and proofreading skills
• Ability to adapt voice and tone across audiences, brands, and channels
• Working knowledge of accessibility and plain language standards
• Experience partnering with designers and cross-functional teams
• Excellent organizational and time management skills, with the ability to prioritize multiple projects
• Ability to adhere to a process calendarExperience working in collaborative, hybrid or remote team environments

Preferred

• Experience writing platform-native social media content
• Familiarity with editorial style guides (e.g., AP style)
• Familiarity with Agile workflows and team structures
• Experience with collaboration and workflow tools (e.g., Figma, Lucid, Workfront)

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.