Responsibilities

• Lead copy development from brief to launch—concepting with the creative team and executing across paid media, web, email, and product touchpoints.
• Write and edit high-performance copy for channels including Meta, LinkedIn, Google, and OOH, balancing performance optimization with distinct brand building.
• Develop messaging frameworks and copy guidelines that empower cross-functional partners to create on-brand work independently.
• Collaborate with Product and Growth teams to ensure all business-wide copy reflects Alma’s positioning with clarity and specificity.
• Review and provide feedback on copy from freelancers and external partners to maintain rigorous quality and tonal standards.
• Lead brand positioning work, including messaging architecture and tonal development, to establish a differentiated territory in the market.

Requirements

• 5–8 years of experience in copywriting or brand strategy (agency, in-house, or startup) with a portfolio that demonstrates range across integrated campaigns and voice development.
• You are a prolific creator who can generate a high volume of strong concepts quickly and move from raw idea to polished copy without getting stuck in the "middle."
• You are fluent in both strategy and craft, comfortable shifting from high-level positioning frameworks to the granular execution of a conversion email.
• You have a fearless appetite for taking creative risks and pushing for distinct messaging, even when it means challenging safe or traditional approaches.
• You are an exceptional editor who writes copy that is behaviorally grounded, specific, and creates immediate brand recognition.
• You are energized by ambiguity and the challenge of building a verbal identity and organizational systems that don’t exist yet.
• You are a collaborative communicator who can clearly articulate the strategic "why" behind your copy to creative partners, product teams, and leadership.
• You do not need to have experience in the mental healthcare space.

Preferred

• You do not need to have experience in the mental healthcare space.

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Lifestyle Spending Account for health, wellness, and family care
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through PerkSpot
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Inclusive family and medical leave plans
• 12 paid holidays and 1 Alma Give Back Day
• Flexible PTO
• Salary Band: $115,000 - $145,000