Responsibilities

• Create and manage the creation of social media content for UTEP-owned social media channels in support of recruitment goals through awareness and conveyance of recruitment-specific strategic messages
• Set up online social media groups for prospects cohorts and serve as an online community manager for those groups
• Develop and execute a student ambassador program that encourages students to share their UTEP student experiences on social media, and coaches those students in content creation and network distribution
• Monitor and evaluate recruitment social media marketing activity
• Assist the Editorial Services in the creation of social media marketing materials in support of university goals as needed, including event promotion, fundraising and other
• Collaborate and coordinate with the Assistant Director of Digital Content on the Media Relations team to ensure maximum synergy on UTEP’s institutional social media channels
• Define KPIs and provide regular reporting on social media marketing efforts to marketing and enrollment management leadership
• Understand and ensure that UTEP is complying with all governing policies, regulations and laws in social media marketing
• Support the Assistant Director of Digital Content in providing social media training to authorized UTEP social media users
• Supervisory Responsibilities: Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws