Coordinator, Marketing

Responsibilities

• Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.
• Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.
• Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.
• Adhere to policies and procedures related to each marketing department initiative within the center.
• Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.
• Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.
• Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.
• Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.
• Actively participate in community-centric events, networking, and community outreach efforts.
• Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.

Requirements

• College degree preferred
• 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing, tourism, social media or communication
• Ability to handle multiple projects simultaneously
• Well-developed oral and written skills
• Sound fiscal management and budgeting skills
• Excellent word processing, Excel, and Power Point skills
• Flexibility to work varied schedules including weekends and evenings
• Bilingual is a plus