Recruitment Marketing Specialist (Remote)
Hire Feed
USA (Remote)
$20/hr - $40/hrIn-houseFull-timeMid level
4 hrs ago
Coordinator, Marketing and Outreach
Harrisonville, MO (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
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Job Summary
Coordinate Cass Regional’s marketing plan execution across campaigns and channels.
- Coordinate and implement the annual marketing plan across advertising and marketing collateral.
- Must-have: Bachelor’s degree and 3+ years in marketing/related field.
- Standout: Point-of-contact for agency partners, vendors, and media relations.
Job Description
Responsibilities
- Assist in the development and implementation of Cass Regional’s annual marketing plan and other marketing-related projects.
- Coordinate the implementation of tactics outlined in the annual marketing plan, including advertising (ex., television, outdoor, print, radio, digital) and marketing (ex., video, direct mail, other marketing collateral).
- Serve as the primary point of contact for Cass Regional’s agency partner, Darling Brand Makery.
- Serve as the primary point of contact for advertising vendors (ex., newspapers/publications, outdoor advertising companies, television stations).
- Screen advertising sales calls and emails, evaluate proposals, and present recommendations to the Executive Director.
- Design and/or coordinate the production and/or printing of marketing collateral as needed or requested by the Executive Director.
- Write articles for Cass Regional’s publications as requested by the Executive Director.
- Take photographs and videos for Cass Regional’s marketing purposes as needed or requested.
- Assist the Executive Director in the development of Cass Regional’s marketing plan.
- Coordinate and maintain Cass Regional’s online presence, including the organization’s website and social media accounts.
Requirements
- Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, business, or other related field.
- At least three years of related work experience required.
- Required Knowledge: Marketing, advertising, public relations, and media relations principles and practices; understanding of social media platforms and website content management systems. Knowledge of hospital operations, the health care industry, and the Cass Regional geographic service area is a plus.
- Required Skills and Ability: Excellent communication skills, both oral and written; strong presentation and public-speaking skills; detail-oriented, with the ability to organize and manage multiple projects simultaneously with minimal supervision; strong customer service skills, with the ability to develop genuine interpersonal relationships with individuals from a variety of educational, socio-economic and cultural backgrounds; computer and basic graphic design skills (Word, Excel, PowerPoint, Adobe InDesign and Adobe Photoshop); high level of familiarity and comfort with using social media; ability to work occasional evenings and weekends, primarily for special events and to accommodate physician schedules; ability to spend time traveling locally among physician offices. Valid driver’s license, dependable transportation, and clean driving record required.
Preferred
- Sales background helpful.
- Health care marketing and/or public relations experience preferred.
CASS REGIONAL MEDICAL CENTER
As a critical access hospital, Cass Regional Medical Center maintains a 21-bed medical/surgical unit, a four-bed intensive care unit, and a 10-bed behavioral health unit. Services provided by Cass Regional Medical Center include emergency care; general and specialty surgery; and rehabilitation services which include nationally-recognized cardiac rehabilitation and diabetes education programs. The hospital offers advanced diagnostic capabilities such as MRI, CT and PET-CT scanning, digital and 3-D mammography, nuclear medicine and a nationally-accredited sleep study lab.Specialists in nearly 20 different areas treat patients on the Cass Regional campus in either the medical center or the adjoining Rock Haven Medical Mall, which is home to Cass Regional’s Rock Haven Specialty Clinic, Cass Regional Orthopedics, and Harrisonville Medical Clinic (family medicine, general surgery, and ear, nose and throat). The Wound Center at Rock Haven Specialty Clinic provides comprehensive treatment for chronic, slow-to-heal and serious wounds. Cass Regional also operates five additional family medicine clinics in the communities of Archie, Garden City, Kingsville, Peculiar and Pleasant Hill.
