Coordinator III, Digital Marketing and Social Media

Responsibilities

• Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center
• Develops and implements integrated marketing strategy including all video and photography productions that support the integrated marketing strategy while working closely with the Executive Director
• Serve as project coordinator for major marketing events and initiatives
• Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms
• Analyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunities
• Acts as liaison between content owners, customers, end users, designers, and developers to ensure all protocols followed and customer's needs are met
• Consult with customers to identify digital needs and advises on acceptable solutions
• Conducts interviews for marketing and communications in unique formats such as video interviews, virtual interviews, phone interviews and more
• Assists Executive Director with reviewing marketing content to create new strategies based on changing data and goals
• Creates digital advertisements and motion graphics such as banners, custom images, icons, ads and photos for daily social media content, the college website, and marketing campaigns

Requirements

• Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience
• Experience in and knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and AdWords
• Experience with website usability, responsive (mobile), email engagement, and social media strategy
• Possess graphic design skill set
• Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment
• Strong writing, editing, project management, and communication skills
• Must be able to work, perform with deadlines
• Ability to adapt to a changing environment

Preferred

• Experience in content management systems
• Experience in marketing or journalism
• Experience with digital photography
• Experience with Adobe Photoshop
• Experience with Adobe software programs
• Experience in creating social media content and analytics tools
• Experience in public relations, marketing, or communications

Benefits

• Benefits Marketing Statement By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.