Coordinator, DTC Marketing - Tommy Hilfiger

Responsibilities

• Actively captures and manages all inputs and supporting documents for which drive the creative content of email campaigns and partners with the CRM team to ensure proper version mapping & deployment
• Responsible for creating and updating internal marketing decks with seasonal DTC email campaign creative, subject lines & preheaders for in-season presentations
• Provides relevant Marketing updates if applicable for Field directives
• Responsible for proofreading and approving all consumer-facing DTC email and SMS messaging
• Manages consumer-centric linking of email campaigns, working closely with site merchandising partners from Ecom team to ensure the path to purchase is logical and compelling
• Manage and coordinate all email translation requests for the Canadian market, working closely with cross-functional partners including marketing, creative, and localization teams to ensure timely delivery and accurate bilingual campaign execution.
• Maintain the seasonal email content calendar, incorporating campaign wireframes at the start of each season and updating it monthly with finalized creative to keep stakeholders aligned and campaigns organized throughout the planning and execution process.
• Conducts competitive reviews and tracks/maintains market references
• Requests all barcode needs for DTC Marketing
• Performs other related duties as required

Requirements

• Bachelor's degree
• 1-3+ years of digital marketing experience with a fashion brand or retail company
• Must be proficient in Microsoft Excel, PowerPoint and Word
• Strong communication skills (both verbally and written)
• Must be highly organized, detail-oriented and accurate
• Professional demeanor and proactive approach
• Strong interpersonal skills with focus on teamwork
• Strong analytical and problem-solving skills and ability to develop actionable recommendations
• Manage & prioritize multiple tasks/projects with adherence to deadlines
• Responsibilities include working in a fluid environment with tight deadlines and changing priorities

Benefits

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Education Assistance: Receive support for continued education including tuition reimbursement.
• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.