Responsibilities

• Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting.
• Build and deliver weekly, monthly, and annual performance reports with clear takeaways.
• Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms.
• Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners.
• Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution.
• Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs.
• Track and reconcile digital marketing spend across channels.
• Monitor the competitive landscape and surface areas of opportunity.

Requirements

• Bachelor's degree.
• 2+ years of experience in digital marketing, e-commerce, or a related field.
• Understanding of email and SMS marketing strategy and customer lifecycle communication.
• Working knowledge of CRM platforms, strategies, and performance metrics.
• Customer-centric mindset with the ability to translate data into actionable insights.
• Highly organized and self-directed, with strong communication skills and the ability to manage multiple workstreams.
• Strong analytical skills; proficiency in Excel.

Preferred

• Experience in fashion, luxury, or retail.
• Experience with audience building and segmentation.
• Familiarity with paid media channels including paid search, paid social, and affiliate marketing.
• Experience working with agencies and media partners.
• Familiarity with creator affiliate platforms such as ShopMy.

Benefits

• Clothing allowance & discounted merchandise
• Healthcare (medical/dental/vision) coverage
• Flexible spending account (FSA) & Commuter benefits
• 401(k) savings plan with employer match
• Summer Fridays