Coordinator, Digital Marketing

Baltimore, MD (Unknown)

$45K/yr – $48K/yrEntry Level4+ years expFull time

Posted 3 days ago

Job Summary

Own and optimize Orioles digital presence across Orioles.com and MLB Ballpark app, leading UX/UI updates, editorial coordination, promotional planning, CMS tasks, analytics reporting, and cross-channel marketing initiatives.

  • Lead page builds and updates for Orioles.com and Ballpark app
  • Coordinate editorial, SEO/AEO, and marketing initiatives
  • Drive analytics reporting and KPI tracking

Job Description

Responsibilities

  • Coordinate and maintain Orioles.com UX and UI updates with page design, page builds, and daily content updates
  • Support Orioles and MLB editorial and production staff to ensure optimal collaboration and following best digital practices
  • Ideate and implement weekly promotional plans for Orioles.com and MLB Ballpark app to best market Orioles products.
  • Lead Orioles.com page build requests and edits, assist in project management of tasks related to Orioles.com and ballpark app
  • Familiar with search engine optimization (SEO) and best practices to implement on Orioles.com and proficiency with answer engine optimization (AEO) a plus
  • Research and collaborate on maintaining the best user experience for Orioles.com and the MLB Ballpark App. Including ADA compliance.
  • Assist with internal stakeholders and MLB to develop and coordinate Ballpark App short and long-term goals including user experience, page design and builds, and content updates
  • Develop and manage a Push/Inbox notification editorial calendar across the full calendar year
  • Manage the relationship with digital vendors and platform partners
  • Ensure all sponsorship obligations are included on Orioles.com, MLB App, and MLB Ballpark App

Requirements

  • Bachelor’s Degree, preferably in Digital Marketing, Communications, Business/Marketing or a related field
  • 1-4 years relevant experience
  • UX/UI and adobe creative cloud experience
  • Strong understanding of current digital marketing concepts, strategies, and best practices
  • A proactive thinker with a solutions-oriented mentality in positioning the Orioles’ Digital presence as second-to-none
  • Excellent organizational, verbal, and written communication skills with a strong attention to detail
  • Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment
  • Initiative to thrive in a team atmosphere and individual basis
  • Proficiency in Adobe Photoshop, Adobe Illustrator, or similar photo editing software
  • Previous experience assisting and managing digital platforms within a Content Management System (CMS)

Benefits

  • The Baltimore Orioles provide generous benefits, including unlimited PTO, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, 401(k) plan with discretionary employer match, concession/merchandise discounts, free parking and complimentary baseball tickets to home games.

Baltimore Orioles

The Baltimore Orioles are a Major League Baseball team playing based in Baltimore, Maryland in the United States. Since the St. Louis Browns moved to Baltimore in 1954, the Orioles have become a staple in downtown Baltimore. Moving forward, the club has collected 3 World Series titles, 7 American League Pennants, 10 American League East Division titles, and 3 Wild Card berths. The club has also fostered Hall of Fame careers for Earl Weaver, Eddie Murray, Brooks Robinson, Frank Robinson, Jim Palmer and Cal Ripken, Jr. In March 2024, Major League Baseball unanimously approved the sale of the Baltimore Orioles to David M. Rubenstein and his partners. Under the general management of Mike Elias and management of Brandon Hyde, the Orioles have been rebuilding their franchise since 2019. With the #1 ranked farm system, according to MLB Pipeline, the Orioles are beginning to see new talent take the field. The Baltimore Orioles remain focused on three main principles moving forward: Creating a fun-family atmosphere Connecting with our community Producing the best baseball team on the field When Oriole Park at Camden Yards (OPACY) opened on April 6, 1992, a new era of Major League Baseball began. The park was brand new, but still old-fashioned. State-of-the-art, yet quaint. At less than a day old, it was already a classic. Oriole Park at Camden Yard opened in 1992. In the last 32 years that have followed, OPACY has welcomed more than 72 million fans including individuals from all 50 states and more than 100 countries. The city of Baltimore and the entire state of Maryland have derived over $10 billion in economic impact from the more than 76 million fans who have attended Orioles games over the last 30 seasons, as well as from the millions more who have participated in major concerts, festivals, meetings, tours, and community events that have been held at the ballpark. A listing of available jobs at https://www.mlb.com/orioles/team/job-opportunities

Baltimore, Maryland, USA
892 employees (125 in marketing)

Salaries

Posted range

$45K/yr – $48K/yr

Taken straight from the job posting.

The middle of this range ($46K) is 23% below the median base salary for Digital Marketing Coordinator roles in the United States ($60K).

Digital Marketing Coordinator median pay in the United States

$60K/yr

Most pay falls between $52K and $67K. Based on 51 salaries.

See all Baltimore Orioles salaries

Marketing Team

Marketing Team Size
89 (10% of company)
Median Career Experience
8 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.4K
Traffic Source Mix
Search
31.7%
Direct
45.6%
Referral
6.6%
Social
14.3%
Paid
1.5%

Headcount Trend

Current headcount: ~892

Coordinator, Digital Marketing

Baltimore Orioles · Baltimore, MD · Unknown