Coordinator, Digital Content & Social Media

Norfolk, VA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 13 days ago

Job Summary

Own and lead the club’s social media presence across multiple platforms, creating and editing video content while partnering with internal teams on campaigns, promotions, and events.

  • Own day-to-day posting across platforms and maintain a brand-aligned voice
  • Develop and produce short-form video content for game action, fan moments, and culture
  • Collaborate on campaigns, promotions, and sponsor activations with Marketing, Sales, and Promotions

Job Description

Responsibilities

  • Own and execute day-to-day posting on the club’s official social media channels (Instagram, TikTok, X/Twitter, Facebook, YouTube, and Threads), ensuring timely, creative, and brand-aligned content.
  • Write, produce, shoot, and edit original video content tailored for social media—highlighting game action, fan moments, community events, and team culture.
  • Collaborate with Marketing, Sales, and Promotions teams to develop and support campaigns, ticket initiatives, sponsor activations, and in-game promotions across digital platforms.
  • Lead all social coverage including capturing real-time content, managing Instagram stories, and posting key moments in alignment with the team’s voice.
  • Stay on top of social media trends, emerging platforms, and best practices to help grow reach, engagement, and follower count.
  • Support in maintaining a well-organized content calendar and digital asset library.
  • Assist the live broadcast production team on game days and events as needed.
  • Manage footage capture and archive for games, events, community appearances, and internal storytelling.
  • Pitch creative concepts and contribute to brainstorms for digital series, social content themes, and brand campaigns.
  • Serve as a flexible and collaborative member of the front office team—supporting team events, off-season planning, and special projects as assigned.

Requirements

  • 1–3 years of professional experience in social media management and/or video content creation, preferably in sports, entertainment, or related industries.
  • Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop); graphic design experience is a plus.
  • Strong storytelling instincts and a good eye for short-form video and social-first content.
  • Excellent written and verbal communication skills, including comfort working across multiple departments and levels.
  • Deep understanding of social media platforms, including platform-specific best practices and content trends.
  • Ability to prioritize and multitask in a fast-paced environment with tight deadlines.
  • Familiarity with Canva or other design tools for quick-turn content creation.
  • Strong organizational skills to maintain and update graphic asset libraries, knowledge of PhotoShelter preferred.
  • Prior experience with Sprout, Slate and other social platform management tools preferred but not required.
  • Willingness to work flexible hours including evenings, weekends, and holidays as required during the baseball season.

Salaries

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,028 salaries.