Coordinator of Creative Media, Marketing, and Fan Engagement at Luther College | Decorah, IA

Luther College

Coordinator of Creative Media, Marketing, and Fan Engagement

Decorah, IA (Unknown)

Salary Not AvailableEntry Level

Posted 3 months ago

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Job Summary

Drive Luther College Athletics marketing and game-day fan engagement across 24 sports to grow attendance and showcase the student-athlete experience.

Own fan engagement and creative media for game days and digital storytelling.
Must-have: Bachelor’s degree and experience with intercollegiate athletics.
Standout: Cross-campus collaboration with Admissions, athletics staff, and coaches to align messaging and recruiting.

Job Description

Responsibilities

Assist with the planning, development, and execution of creative media and marketing strategies that enhance the student-athlete experience and fan engagement across all 24 varsity sports.
Support the development and execution of game-day atmosphere and fan engagement initiatives, including promotions, in-game content, special events, and video board execution.
Create and manage digital content that highlights the holistic Luther student-athlete experience across social media, web, email, and in-venue platforms.
Collaborate with the Director of Athletics to strengthen Luther Athletics’ digital presence and storytelling through coordinated marketing initiatives.
Work closely with coaches to support program-specific marketing needs while ensuring consistent department-wide messaging.
Lead and support fan engagement strategies at home events, including promotions, in-game content, special recognitions, and interactive experiences that enhance atmosphere and student-athlete experience.
Collaborate with Admissions to align athletics events and digital storytelling with recruiting efforts, including campus visits, prospective student-athlete experiences, enrollment initiatives.
Support community partnerships by promoting athletics events and initiatives that strengthen connections with local schools, businesses, alumni, community organizations.
Utilize creative media and in-venue content to help prospective student-athletes and their families better understand Luther’s culture, values, and sense of community.
Assist in building a consistent, fan-centered game-day culture that supports attendance growth, school pride, and long-term engagement.

Requirements

Bachelor’s degree required;
Previous experience with intercollegiate athletics preferred;
Ability to cultivate and develop inclusive and equitable relationships with students, faculty, staff, alumni, parents, and friends of the college;
Strong organizational, communication, and time management skills.

Luther College

3.9 Glassdoor

Located in the small northeast Iowa town of Decorah, Luther College is an undergraduate Phi Beta Kappa liberal arts institution of about 2,000 students. The college is affiliated with the Evangelical Lutheran Church in America.Founded in 1861 by Norwegian immigrants, Luther offers more than 60 majors and preprofessional and certificate programs leading to the bachelor of arts degree. Its mission statement emphasizes faith, leadership, and community service. Luther College provides equal opportunity for all qualified persons in its educational programs and activities.

Decorah, Iowa, USA

1.1K employees (73 in marketing)

www.luther.edu

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