Responsibilities

• Execute assigned landing page optimization initiatives
• Apply structured heuristic evaluations to identify conversion barriers and improvement opportunities
• Analyze analytics, behavioral data, paid-media performance, and user research
• Consolidate findings into clear themes, problem statements, hypotheses, and recommendations
• Maintain the experimentation backlog, research repository, and decision records
• Coordinate requirements, UX design, development, implementation, QA, launch, and measurement
• Identify and advance high-confidence quick wins alongside controlled experiments
• Validate message match between paid-media campaigns, visitor intent and landing-page content
• Prepare concise slide decks communicating findings, recommendation, results and next steps
• Document wins, losses, and inclusive test as reusable program learning

Requirements

• Bachelor’s degree in marketing or related field or equivalent experience (required)
• Minimum of three years of experience in a conversion rate optimization, digital marketing, or performance UX role (required)
• Hands-on A/B testing experience (required)
• Knowledge base and experience should include HTML, CSS, JavaScript, and modern component-based web development
• Familiarity with Optimizely, VWO, Uniform, or other experimentation platform
• Licenses / Certifications

Preferred

• Prior experience in a similar role at an advertising agency (preferred)
• Proficient in GA4 and behavioral analytics tools (Hotjar, Contentsquare) (preferred)
• CXL CRO Mini Degree (preferred)
• Meclabs MEC100 Certificate (preferred)

Benefits

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment