Responsibilities

• Function leadership: building and eventually leading Lunar's CRO function, starting as an individual contributor and scaling into a team leader as revenue supports it
• Onsite optimization: owning strategy and execution for site-wide conversion rate optimization, including UX, page-level, and checkout optimization across the full customer journey
• CairnAI / landing page strategy: owning strategy and execution for paid media landing pages and post-click funnels, from initial click through PDP, cart, and checkout, built inside CairnAI
• Offer strategy: designing and testing bundles, free gifts with purchase, pricing anchors, and other offer structures as conversion levers, applicable across both services
• Process and systems: establishing the templates, workflows, and playbooks that let the CRO function scale without losing quality
• Testing roadmap: maintaining structured experimentation pipelines across accounts and both services, prioritized by impact and capacity, with clear hypotheses and documented learnings
• Reporting & analytics: tracking and reporting on test results and performance across the function, translating that data into clear takeaways for clients and internal teams
• Client communication: presenting test results, offer recommendations, and roadmap priorities to client stakeholders
• Service fit: assessing each client's needs and determining whether onsite optimization, CairnAI, or a combination is the right approach
• Revenue growth: partnering with GTM to package and sell CRO services, expanding the client base

Requirements

• Experience owning or building a function, practice, or team from the ground up, not just executing within an existing structure
• Proven experience working with ecommerce brands on Shopify
• Direct landing page and paid funnel experience: building and testing post-click landing pages using tools such as Replo, Shogun, Unbounce, or similar
• Hands-on experience working closely with paid media teams and thinking in terms of paid funnels: traffic quality, audience intent, and creative angles feeding the post-click experience
• Hands-on experience managing and collaborating with cross-functional teams, including designers and developers
• 7+ years of relevant experience in CRO, ecommerce growth, or performance marketing, with meaningful time at an agency or across multiple DTC brands
• Direct, hands-on CRO experience: running structured testing programs on client or company websites, covering UX, page optimization, and checkout
• Direct offer strategy experience: designing or testing bundles, GWP, pricing anchors, or tiered pricing as conversion levers for ecommerce brands
• Strong familiarity with ecommerce platforms such as Shopify and WordPress is strongly encouraged, as well as comfortability with Figma and Photoshop
• Copywriting ability: you can write and edit high-converting page copy yourself without needing to brief it out every time

Preferred

• You understand CRO as one discipline with two levers, onsite and landing page, and know how to diagnose which combination (or both) will move the needle for a given client
• You can operate as a hands-on executor and as a function leader, and you're motivated by building something rather than just running it
• You are deeply collaborative and thrive working closely with media buyers, creative teams, GTM, and leadership rather than in isolation
• You're highly organized and can manage multiple testing roadmaps, deliverable timelines, and, eventually, direct reports in parallel without anything slipping through the cracks
• You treat offers and pricing as conversion tools, not just business decisions made elsewhere
• You are rigorous about testing and documentation: your experiments are structured, your conclusions are clear, and your learnings are portable across accounts and turn into repeatable processes
• You are data-driven: you let performance data guide your prioritization and recommendations, not just instinct
• You have strong consumer psychology instincts and can identify where and why someone stops converting, whether that's on a homepage or a paid landing page
• You think commercially: you can see where the function should grow and build the case to invest in it

Benefits

• Accelerated career growth and leadership opportunities.
• Direct mentorship and collaboration with senior leaders across departments.
• A talented, supportive, and passionate team that loves what we do.
• Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
• 401K with company match.
• Generous PTO and holidays, plus a day off during your birthday week!