Responsibilities

• Map and continuously refine the customer journey's key stages, touchpoints, KPIs, and data points relevant to conversion and testing.
• Own the cross-departmental testing roadmap and prioritize it by using data (traffic, revenue potential, funnel drop-off)—not by siloed queues or department urgency.
• Own and evolve the testing KPI framework, maintaining an independent, data-driven view of where and why the journey underperforms.
• Own results analysis (statistical significance, incremental revenue, win-rate) and translate findings into forward-looking recommendations, not just readouts.
• Own regular test performance and roadmap reporting for the Director and executives.
• Set a lightweight, consistent process for proposing, documenting, and running tests across departments, including a shared intake queue that's prioritized and collaboratively strengthened (sharpening weak hypotheses/metrics rather than rejecting).
• Arbitrate conflicts when departments want to test the same page or audience simultaneously.
• Maintain a shared repository of test learnings so knowledge isn't siloed.
• Run a standing (weekly/biweekly) test-review cadence with department contributors.
• Scope approved tests by writing briefs/hypotheses for execution partners (copy, dev, design) to build and directly execute highly specialized tests when a full department route isn't practical.

Requirements

• 5+ years of CRO/experimentation experience at a DTC ecommerce brand doing $100M+ in annual revenue
• Proven ownership of testing strategy at high-revenue scale
• Strong quantitative skills—statistical significance, funnel analysis, and revenue-impact analysis of test results
• Experience building or improving a testing framework, prioritization model, or KPI structure, not just running individual tests
• Track record of solid partnerships across departments (content, lifecycle/CRM, development, design) without directly managing those teams
• Comfortable working at both a strategic level (roadmap, prioritization, governance) and a hands-on level (executing a test directly when needed)
• Familiarity with common CRO/testing and analytics tooling (e.g., A/B testing platforms, web analytics, session recording/heatmap tools)
• Up-to-date Mac or Windows computer with anti-virus protection
• Reliable high-speed internet connection
• Quiet, distraction-free workspace

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well-being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance