Conversion Rate Optimization Specialist

Responsibilities

• Design, execute, and analyze A/B and multivariate tests across web and mobile
• Translate hypotheses into structured experiments with clear success metrics
• Ensure experiments are implemented accurately and analyzed with rigor
• Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
• Analyze user behavior to uncover friction points and drop-offs
• Partner with product and design teams to develop solutions that improve performance
• Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
• Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
• Translate results into clear, actionable recommendations
• Work closely with Product Managers to align experiments with roadmap priorities

Requirements

• Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
• Hands-on experience running A/B tests and analyzing results
• Strong analytical skills with the ability to interpret data and generate insights
• Understanding of digital customer journeys and conversion funnels
• Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
• Highly detail-oriented with a structured, hypothesis-driven approach
• Strong collaboration and communication skills

Preferred

• Experience working closely with product management teams in a product-led organization
• Familiarity with web and mobile development processes
• Experience in global or multi-market environments
• Certifications such as PMP, Scrum Master, or similar

Benefits

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more