Associate Director, Paid Social
Real Chemistry
Chicago, IL (Remote)
$90K/yr - $115K/yrAgencyFull-timeSenior level
2 hrs ago
Conversion Rate Optimization (CRO) Specialist
USA (Remote)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
Job Summary
Own the CRO program for a DTC brand by converting data and user insight into a high-velocity experimentation engine that lifts mobile conversions and funnel efficiency.
- Growth Engine: Build a data-driven backlog and prioritize tests that maximize CVR, AOV, and revenue per visitor.
- Experimentation Core: Lead multiple A/B tests per month with rigorous design, measurement, and actionable learnings.
- Cross-Functional Ops: Align Design, Dev, and Merch to ship tests quickly and scale the workflow across time zones.
Job Description
- Conversion performance — own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization.
- Funnel optimization — systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart checkout, checkout purchase).
- Testing infrastructure & pipeline — evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2–4 per month), each with documented insights and next actions.
- Strategic test prioritization — build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities.
- Cross-functional experimentation leadership — coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales.
- Data-driven hypothesis generation — leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities.
- Mobile UX optimization — prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals.
- Revenue impact measurement — translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.
Kitsch LLC
Your best friend in beauty. Leader in solid shampoo and conditioner along with hundreds of beauty products that are sustainable, specifically tailored for all hair types and accessible for everyone.
Salaries
Paid Social median pay in the United States
$90K/yrMost earn $74K to $112K. Based on 1,097 salaries, including bonus and equity.
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