Responsibilities

• The Role
• You will own the content that drives demand across every channel: case studies, email nurture, long-form articles, sales enablement, and ABM campaigns. The emphasis is precision over volume. Fewer pieces, each one sharper, each one written to make a busy school administrator stop and keep reading.
• Customer stories and case studies start to finish, including the interviews
• Email nurture sequences in HubSpot, written to distinct buyer personas
• Blog and long-form content built on real search intent and optimized to surface in both traditional search and AI answer engines
• Webinar scripts, sales one-pagers, battle cards, and first-draft presentations
• ABM content tailored to specific districts and roles
• The brand voice, held consistent across all of it
• This is content writing built for an AI era. You will use AI tools as a real part of your craft to draft, test, and revise faster, then apply the judgment AI cannot: finding the one idea that matters, getting the facts right, and making the work sound like a person wrote it.