Senior Content Strategist - Freelance
AKQA
New York City, NY (Remote)
$156K/yr - $195K/yrIn-houseContractSenior level8+ years exp.
23 hrs ago
Content and Thought Leadership Manager
Parsippany, NJ (On-site)
$95K/yr – $140K/yrMid Level5+ years expFull time
Posted 6 hrs ago
Job Summary
Lead and own the firm’s thought leadership and content program across three markets, including editorial planning, advisor content capture, social amplification, PR, and compliance coordination.
- Own content strategy and calendar across multiple channels.
- Coordinate with internal stakeholders and external partners to publish differentiated material and manage brand voice.
Job Description
Responsibilities
- Thought Leadership: Produce website articles, white papers, and long-form content that establishes firm and advisor expertise.
- Advisor Expertise Capture: Own the process for sourcing, interviewing, and publishing subject matter expertise from advisors across local teams.
- Editorial Calendar: Own the content calendar, aligned to monthly themes and relevant seasonal moments. Partner with internal stakeholders to execute the calendar and tap into other areas of expertise as appropriate.
- Segment Content Strategy: Develop differentiated content for each of the firm's three target markets.
- Public Relations: Own press release intake, drafting, approval, and publishing; manage any external PR agency relationships; source advisors for inbound media opportunities; submit PR material to Compliance.
- Quarterly Theme Execution: Carry the firm's quarterly theme across all content channels.
- Brand Social Media: Own strategy, voice, calendar, in-house content, scheduling, and interactions on brand channels, and oversee agency-produced content for consistency.
- CEO Social Media: Own the in-house elements of the CEO’s LinkedIn channel, including review, scheduling, interactions, and follow-ups.
- Social Amplification: Amplify media placements across brand and founder channels.
- Compliance Submission: Submit all material this role creates, and act as proxy submitter for agency-produced social content.
Requirements
- Five to eight years in content marketing, editorial, or thought leadership; financial services strongly preferred.
- Portfolio demonstrating original long-form work and the ability to make technical subject matter accessible.
- Demonstrated skill interviewing subject matter experts and producing publishable work from those conversations.
- Hands-on management of organic social channels, with particular depth in LinkedIn.
- Working familiarity with the SEC Marketing Rule as it applies to content and social media.
- Ability to hold an editorial calendar against competing inbound requests.
- Bachelor's degree in Journalism, Communications, English, Marketing, or a related discipline.
Preferred
- financial services strongly preferred
OnePoint BFG Wealth Partners
Ascend Beyond Wealth.Realize next level success with a financial relationship built for life.Our new name says it all: OnePoint. We exist for a single, clear purpose, which is to truly understand what matters most to you and then deliver on it. At the heart of everything we do are the genuinely personal connections to our clients—they’re the foundation of our firm and the anchor for every service we provide.OnePoint advisors are known for forging personal and lifelong relationships that extend far beyond money and portfolio management. In fact, they become the first call for many of life’s important decisions. When clients are ready to take their wealth, and their life, to the next level, we are the one point of contact to help them get there.Investment advisory and financial planning services offered through Bleakley Financial Group LLC, an SEC registered investment adviser, doing business as OnePoint BFG Wealth Partners.
Salaries
Posted range
$95K/yr – $140K/yr
Taken straight from the job posting.
Content Strategy median pay in the United States
Most pay falls between $91K and $160K. Based on 304 salaries.
Marketing Team
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 2 years ago
Funding History
- Aug 2024Private Equity
Traffic Signals
Monthly Google Ads Budget
$8.1K
News about OnePoint BFG Wealth Partners
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