Responsibilities

• Build and operate a KPI-driven content engine informed by client and agency goals, primarily across social with extension into website, audio, and paid media.
• Support the VP, Strategy in owning the voice and narrative of MDG’s thought leadership and social presence.
• Build and maintain integrated content calendars aligned with client priorities, product launches, and cultural moments.
• Leverage Canva and internal Creative collaboration to produce platform-native social content.
• Curate content including articles, images, videos, and infographics to amplify the social strategy.
• Copywriting including conversion-optimised content, social SEO copy, and ad copy reflecting brand voice across platforms.
• Implement platform-specific best practices across Facebook, Instagram, X/Twitter, Snapchat, Pinterest, LinkedIn, TikTok, and YouTube.
• Community-building and moderation across client channels: respond to comments, prompt engagement, escalate issues, and maintain standards.
• Respond to and manage client reviews on Google, Yelp, and Facebook.
• Leverage AI tools to accelerate content creation, ideation, production, and deployment; provide regular reporting on organic social KPIs and ROI.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or related field or equivalent experience.
• 3–5 years hands-on experience in social media strategy, content marketing, community management, or creator/influencer partnerships.
• Hands-on experience producing UGC-style video from concept through edit.
• Agency experience strongly preferred.
• Core Skills: Exceptional copywriting and storytelling across short- and long-form formats.
• Core Skills: Strong video production skills including filming, editing, and publishing UGC-style and branded content.
• Core Skills: Deep knowledge of major platforms: Instagram, TikTok, LinkedIn, Facebook, X/Twitter, YouTube, Pinterest, Snapchat.
• Core Skills: Fluency in social analytics and reporting; ability to translate data into strategic decisions.
• Core Skills: Proficiency with SMMS tools such as Hootsuite, Sprinklr, Falcon.io, or Sprout Social.

Preferred

• Agency experience strongly preferred.

Benefits

• We offer competitive healthcare, dental, and vision plans along with voluntary benefit extras. Employees receive generous PTO and holidays and a 401K plan with employer matching.