Responsibilities

• Creating detailed outlines inclusive of instructions, strategy, and sources for writers to use when drafting content
• Staging blog posts in content management systems
• Editing long-form blog posts on website copy for SEO best practices and against client content briefs for style, tone, etc.
• Communicate with a remote team of writers/editors on editing and submission deadlines with little to no oversight from Manager, Content
• Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the entire accounts team.
• Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc.
• Lead editorial calendar creation/management — (e.g. once we have the topics approved, slate everything in and double check project timeline dates are correct).
• Assist with creating monthly content reports for client campaigns, using tools such as Google Analytics, Buzzsumo, SEMRush, and more.
• Bring new ideas to the table about how to improve our internal production process.
• Collaborate with SEO Strategist and Client Services on strategic campaign shifts/initiatives with little oversight from Manager, Content.

Requirements

• Bachelor’s degree in marketing, communications or relevant field.
• 3-5 years' experience with leading marketing/content campaigns in the digital marketing and(or) technology industry in a high-paced, rapid growth environment (agency experience preferred)
• Experience with Wordpress and other blog formats such as Django and Shopify, understanding how to upload, edit and schedule blog posts.
• 1-2 years of editing experience, including the ability to self-edit. A keen eye for detail when it comes to AP style editing, as well as the ability to edit for style and tone according to different client content briefs
• Good understanding of the entire sales funnel and how content plays into each part of the customer journey.
• Experience strategizing and executing email marketing campaigns.
• Ability to easily delegate parts of content production to Content Specialists and Interns
• Keen understanding of project management, and ability to time manage and prioritize day-to-day work in an effective manner.
• A strong foundation of SEO best practices, and an ability to demonstrate how your efforts have contributed to increased SEO value from a content perspective
• Excellent organization skills and ability to hit multiple deadlines in a fast-paced environment
• Ability to take a results-driven approach to content creation, and not afraid to take chances/suggest new tactics
• Desire to work in fast paced, high growth, startup environment.
• Deeply understand client personas and develop content strategies to move the needle
• Experience using SEO tools such as Ahrefs, SEMRush, BuzzSumo, UberSuggest, Brightedge and more in ideation of content

Nice to have

• Experience with SEO tools such as Ahrefs, SEMRush, BuzzSumo, UberSuggest, Brightedge and more in ideation of content
• Desire to work in fast paced, high growth, startup environment.
• Deeply understand client personas and develop content strategies to move the needle

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option