Responsibilities

• Short-Form & Social Creative Strategy
• - Own the short-form and social-first content strategy for Hala’s brands across Instagram, YouTube Shorts, TikTok, LinkedIn, X, trailers, podcast clips, talking-head videos, b-roll, and related social assets.
• - Identify the strongest short-form moments from every episode, interview, recording, live conversation, and brand moment, prioritizing clips with strong hooks, emotional pull, practical value, controversy, clarity, and viral potential.
• - Think beyond “what is this clip about?” and identify the sharpest audience-facing promise: why someone should stop scrolling, watch, save, share, comment, or follow.
• - Develop platform-native creative angles for each piece of content so clips do not feel like generic podcast cutdowns.
• - Help the team test and improve short-form formats across Instagram, YouTube Shorts, TikTok, X, and LinkedIn.
• - Test and identify viral short-form formats beyond podcast clips to grow brand awareness and reach new audiences.
• - Make sure short-form content supports both audience growth and the larger Hala/YAP brand strategy.
• Video Shooting, Capture & Edit Direction
• - Capture or direct b-roll, talking-head videos, behind-the-scenes content, studio moments, trend-driven videos, and other social-first assets with Hala when needed.

Requirements

• 3+ years of experience in social media strategy, short-form video strategy, content strategy, video production, creative direction, social media management, or a closely related media role.
• Proven ability to identify strong short-form moments, shape hooks, direct edits, write social copy, and build platform-native content for growth.
• Strong understanding of Instagram Reels, YouTube Shorts, TikTok, LinkedIn, X, YouTube packaging, captions, retention, short-form formats, and platform-specific content strategy.
• Experience directing or producing video content, including giving clear feedback on pacing, framing, captions, hooks, structure, visual quality, and final edit decisions.
• Comfortable capturing or directing b-roll, talking-head videos, behind-the-scenes content, studio moments, and social-first video assets.
• Excellent writing and scripting skills, especially for captions, hooks, talking-head scripts, trailer copy, clip briefs, sponsor stories, and founder-led content.
• Strong editorial judgment and a sharp eye for story, structure, hooks, audience promise, social relevance, and content quality.
• Highly organized and able to manage many moving pieces across platforms, episodes, formats, deadlines, teams, and stakeholders.
• Comfortable giving clear creative direction to editors, producers, designers, social teams, and cross-functional partners.
• Strong executive communication skills and excellent written judgment in Slack, email, documents, Asana, and meetings.