Responsibilities

• Design and develop social-first content, including short-form video, static graphics, carousels, and animations across platforms (LinkedIn, Instagram, YouTube, etc.).
• Manage the content calendar across channels, maintaining alignment with marketing campaigns and enterprise and business priorities.
• Maintain a consistent posting cadence across social channels, coordinating timing and frequency with internal teams.
• Collaborate closely with internal creative, marketing, human resources, and business stakeholders to align social content with broader messaging and campaign objectives.
• Research emerging trends, formats, and best practices in social media to keep Huron differentiated and forward-looking.
• Track and analyze content performance metrics, audience engagement, and channel growth.
• Support internal enablement by creating post templates and prompts for Huron leaders and teams to increase employee advocacy on social.
• Understand and apply the principles of audience targeting, content personalization, and customer journey alignment.
• Align content with the full funnel of brand building, from awareness through engagement to conversion, supporting Huron’s position as a strategic advisor across industries and capabilities.
• Bring YouTube-specific knowledge to day-to-day content decisions, including channel structure, format choices, and platform best practices, laying the groundwork to take on broader YouTube channel strategy and growth ownership as the role expands in 2027.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
• 2–4+ years of experience in a creative or content marketing role, ideally with demonstrated capabilities in multimedia content creation.
• Demonstrated YouTube experience or knowledge, such as building, growing, or managing channels, or strong platform expertise, strongly preferred, with an interest in growing into greater YouTube strategy ownership over time.
• Prior experience working in a fast-paced, collaborative, and deadline-driven environment (agency or in-house preferred).
• B2B experience preferred, professional services exposure a plus.
• Strong design and video editing skills using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Rush), Canva, and CapCut.
• Excellent writing and editing skills with a portfolio of social copy and branded content across different platforms.
• Adept at utilizing AI tools (e.g., ChatGPT, Copilot, Claude) to accelerate process efficiency, and production workflows, and more.
• Social media channel management experience in platforms like Sprout, including scheduling tools and platform analytics.
• Proven ability to manage content calendars, plan campaigns, and coordinate cross-functional input.

Benefits

• The job is also eligible to participate in Huron’s benefit plans which include medical, dental and vision coverage and other wellness programs.