Drive organic impressions growth for Krunk Cards by owning the content strategy across Instagram, TikTok, X, and YouTube to feed awareness and activation.

• Own the Content Team’s L1 metric: organic impressions across all social platforms
• Develop and maintain the content strategy aligned to Krunk Cards’ growth funnel — ensuring content drives awareness that the Marketing Team can convert into traffic and the Stream Team can activate into buyers
• Build, manage, and continuously refine the content calendar across Instagram, TikTok, X, and YouTube
• Set weekly content output targets for Content Producers and hold them accountable to quality and consistency
• Create repeatable content playbooks for product releases (teaser → unboxing → show clip → recap) so execution is fast and predictable
• Manage and develop Content Producers — assign work, give creative direction, review output, and provide feedback
• Analyze content performance weekly and report findings in the Monday scorecard review, identifying what’s working, what’s not, and what to adjust
• Set quarterly rocks (1–3 priorities) for the Content Team tied to the organic impressions target
• Coordinate cross-team handoffs — decide which content gets repurposed for the Marketing Team’s paid and affiliate channels, which clips support Stream Team show promos, and which assets feed Community Team engagement
• Stay ahead of platform algorithm changes, trending formats, and competitive landscape to keep the content strategy current