Content Strategist

Responsibilities

• Set the content strategy across channels: what we say, where, in what voice, and why.
• Own and evolve the brand voice. Write the guidelines, then be the example of them.
• For every brief, define the objective and the customer before the copy: a launch email, a product page, a social post, and a paid ad each have a different job.
• Write the copy: product descriptions, product names, email, site, social, campaign lines, and long-form when a story deserves it.
• Partner with merchandising, design, and marketing teams so product, image, and words all tell one story.
• Build and keep a point of view on product. Know the fabric, the make, the fit, and the reason a garment exists, for both men's and women's.
• Turn products into platforms. Our core franchises deserve names, language, and ideas that are ours: brandable, ownable, and built to last longer than a season. You help shape a product into a story and help tell that story across channels.
• Help drive GTM storytelling. You help decide what we're saying each month, why it matters to the customer, and how it shows up across every channel, so the calendar is a sequence of stories and not just a list of launches.
• Review content across the brand for consistency and quality, and give direct, useful feedback.
• Own the results. Product page conversion, email click rate, and social engagement are how we know the words are working, and you read them every week and adjust.

Requirements

• 4+ years in copywriting, content strategy, or editorial, ideally at an apparel or lifestyle brand with a distinct voice.
• A clear, well-argued point of view on content. You can explain why a piece works, not only that it does.
• Product obsessed, with deep working knowledge of menswear and womenswear: construction, fabric, fit, and how people actually wear clothes.
• Customer centric. You write for a specific person and you can describe them.
• An excellent writer with range: tight and plain when the product should speak, warmer and longer when the story earns it.
• Comfortable owning strategy and execution at once. You set the plan and you write the copy.
• A high bar for taste. You notice when a line, a word, or a layout is slightly off, and you fix it before anyone else sees it.
• A high bar for brand first principles. You know what the brand is and isn’t, you can articulate why, and you say no to a headline, a caption, or a campaign that doesn’t fit, even when it would perform.
• Collaborative and direct. You hold a high bar and make the people around you better.
• A portfolio that shows taste, restraint, and voice across more than one channel.

Benefits

• Health/Dental/Vision: - We’ve got you covered – Buck Mason takes care of 80% of the monthly cost for employee-only plans. That 20% not covered gets deducted from your bi-weekly paycheck.
• - Dependents – Buck Mason takes care of 50% of the monthly cost and 50% comes out of your bi-weekly paycheck.
• - We offer a wide range of PPO and HMO options through Anthem, with Vision and Dental plans through Principal. Plus, we’ve got HSA and FSA options to keep things flexible.
• - 401k: We’re all about planning for the future. Buck Mason matches 100% of your first 3% contribution, and 50% of the next 2%. So you get a max match of 4% from us if you chip in 5%.