Content & Social Specialist/Manager

Responsibilities

• Organic Social Media Management
• Own and manage LifeStraw’s organic social media channels: Instagram, Facebook, TikTok, YouTube, and Threads.
• Develop and maintain a strong, clear brand voice across all platforms - ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.
• Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.
• Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team - including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms.
• Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with LifeStraw’s brand.
• Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in LifeStraw’s brand voice, building genuine relationships with followers and advocates.
• Track and report on social media KPIs (engagement rate, follower growth, reach, video views) with monthly performance recaps.
• Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.
• Brand Ambassador & Affiliate Programs

Requirements

• 5-7 years of experience managing social media and content for a consumer brand, preferably in outdoor, CPG, wellness, or mission-driven categories.
• Demonstrated experience with creator partnerships, influencer marketing, and/or affiliate program management.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proficient in Asana, Google Suite, Microsoft Office and Outlook.
• Proficient in Canva, CapCut, and similar graphic design and video editing platforms.
• A social media native: you understand what works on each platform and can create content that feels authentic, not corporate.
• Strong writing and storytelling skills - you can adapt voice and tone across platforms and formats.
• Experience with social media management tools (Sprout Social, Later, Hootsuite, or similar).
• Proficient in content creation and video editing tools: Canva, CapCut, and similar platforms for producing Reels, TikToks, and social graphics from UGC or original footage.
• Experience managing creator and influencer partnerships, including paid media whitelisting, content briefing, and campaign coordination.
• Experience building or managing brand ambassador and/or affiliate programs, including budget management and ROI tracking.
• Data-informed: you check the numbers and adjust your approach based on what’s working.
• Passion for sustainability, outdoor adventure, or public health/clean water — you’re excited by LifeStraw’s mission.
• Collaborative, proactive, and comfortable working in a lean team environment.

Preferred

• Experience with social media management tools (Sprout)