Temporary Social Media Producer
Forbes
Jersey City, NJ (Remote)
$24/hr - $35/hrIn-houseTemporaryMid level2+ years exp.
4 hrs ago
Content & Social Media Strategist
Longmont, CO
$60K/yr – $80K/yrMid Level4+ years expFull time
Posted 3 months ago
Job Summary
Own HydraPak’s content engine across strategy, production, and cross‑channel storytelling to drive brand leadership and measurable engagement.
- Strategy & Content Leadership: Align channel plans with business goals, product launches, and campaigns while building pillars and audience insights.
- Content Production & Optimization: Create short form video, live-event storytelling, blogs, and real‑time post‑race content; edit assets and test formats for growth.
- Cross-Channel Campaigns & Partnerships: Integrate social with email, web, events, athletes, influencers, and retail activations; guide paid and creator partnerships.
Job Description
- Strategy & Content Leadership: Develop and own HydraPak's social media and digital content strategy, aligning channel plans and editorial priorities with broader business objectives, product launches, seasonal campaigns, retail initiatives, and brand partnerships.
- Work with a broader marketing team to create annual and quarterly content strategies, defining audience segments, channel objectives, messaging pillars, and key performance indicators.
- Identify emerging trends, consumer insights, and opportunities within running, cycling, outdoor, and sustainability communities to inform content and campaign development.
- Build integrated campaign plans that connect social, email, web, events, athletes, influencers, and retail activations into cohesive brand experiences.
- Establish content frameworks and storytelling pillars that reinforce HydraPak's leadership in performance hydration, innovation, and sustainable racing.
- Develop channel-specific growth strategies for Instagram, TikTok, YouTube, LinkedIn, Strava, Reddit, and emerging platforms, ensuring content is optimized for both audience engagement and business impact.
- Partner with Product Marketing, Ecommerce, Sales, Partnerships, and Creative teams to align content strategies with commercial priorities and product go-to-market plans.
- Utilize analytics, social listening, customer insights, and performance data to continuously optimize channel strategies, content investment, and audience engagement.
- Make strategic recommendations regarding content mix, paid amplification, creator partnerships, and resource allocation to maximize brand growth and marketing efficiency.
- Content Production: Work with Art Director and Digital Designer to capture and produce content in the form of: Short-form video (Instagram Reels, TikTok, YouTube Shorts), Behind-the-scenes event content, Athlete and ambassador storytelling, and educational product demonstrations and how-to content.
- Develop written content including blogs, landing pages, and email copy
- Attend races, trade shows, athlete activations, and brand events to create real-time content and develop post-event storytelling assets.
- Edit basic photo and video assets using tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
- Content Performance & Optimization: Measure content performance and engagement metrics and continuously optimize content strategy based on audience insights.
- Utilize social listening and trend analysis to identify emerging content opportunities and platform-specific best practices.
- Develop and test new content formats, storytelling approaches, and platform features to increase reach and engagement.
- Requirements: 4 year degree from an accredited college or university
- Requirements: 4+ years brand or agency experience, love of outdoors required
- Requirements: Demonstrated experience with social media platforms including: LinkedIn, Instagram, TikTok, YouTube, Strava, Reddit
- Requirements: Understanding of social media metrics; ability to interpret the results and take action to increase the effectiveness of social media campaigns.
- Requirements: Familiarity with social listening and reporting software.
- Requirements: Knowledge of key digital marketing tools: Shopify, Sprout Social, Klaviyo
- Requirements: Understanding/experience with Facebook Ads Manager, setting up and managing paid social campaigns.
- Requirements: Proven experience in writing and/or directing effective content for web/social, ads, and/or collateral
- Requirements: Ability to work autonomously, practice good judgment, effective decision making and time management skills
- Requirements: Ability to work in, and make a positive contribution to a team environment
- Requirements: Experience developing and executing multi-channel content and social strategies that support brand and business objectives.
- Requirements: Demonstrated ability to translate consumer insights and data into actionable content strategies and campaign recommendations.
- Requirements: Experience creating integrated marketing campaigns that span social, email, web, events, partnerships, and influencer programs.
- Requirements: Strong understanding of content marketing, audience development, customer journey mapping, and brand storytelling.
- Requirements: Ability to balance long-term brand building with short-term performance objectives and channel growth.
- Nice-to-have: love of outdoors required
- Benefits: This is a full-time position based in our Longmont, CO office Monday-Thursday with Fridays remote eligible.
- Benefits: Pay range for this position is $60,000-80,000 annually with up to 10% bonus potential.
- Benefits: HydraPak offers up to 120 hours of Paid Time Off in the first year of service, 11 paid holidays, a range of insurance benefits starting the first of the month following a 30-day waiting period, and a 401(k) plan with company match after 90 days.
Hydrapak
WE ARE HYDRATION EXPERTS.We’ve been designing and producing performance hydration systems for over 20 years, and our mission is to help athletes reach their peak performance. By offering better ways to hydrate, HydraPak has pioneered new product categories and become a trusted partner for athletes and brand partners worldwide.
Salaries
Posted range
$60K/yr – $80K/yr
Taken straight from the job posting.
Links
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