Content & Social Media Specialist/Manager at LifeStraw | Baltimore, MD | $63K/yr – $82K/yr

LifeStraw

Content & Social Media Specialist/Manager

Baltimore, MD (On-site)

$63K/yr – $82K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive LifeStraw’s organic social presence and ambassador programs with a strategic, hands-on content approach across Instagram, Facebook, TikTok, YouTube, and Threads.

Own organic social channels and content strategy for multiple platforms.
Must-have: 5-7 years managing social media for a consumer brand.
Standout: Ability to build and manage ambassador and affiliate programs with ROI tracking.

Job Description

Responsibilities

Organic Social Media Management
Own and manage LifeStraw’s organic social media channels: Instagram, Facebook, TikTok, YouTube, and Threads.
Develop and maintain a strong, clear brand voice across all platforms - ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.
Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.
Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team - including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms.
Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with LifeStraw’s brand.
Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in LifeStraw’s brand voice, building genuine relationships with followers and advocates.
Track and report on social media KPIs (engagement rate, follower growth, reach, video views) with monthly performance recaps.
Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.
Brand Ambassador & Affiliate Programs

Requirements

5-7 years of experience managing social media and content for a consumer brand, preferably in outdoor, CPG, wellness, or mission-driven categories.
Demonstrated experience with creator partnerships, influencer marketing, and/or affiliate program management.
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Proficient in Asana, Google Suite, Microsoft Office and Outlook.
Proficient in Canva, CapCut, and similar graphic design and video editing platforms.
A social media native: you understand what works on each platform and can create content that feels authentic, not corporate.
Strong writing and storytelling skills - you can adapt voice and tone across platforms and formats.
Experience with social media management tools (Sprout Social, Later, Hootsuite, or similar).
Proficient in content creation and video editing tools: Canva, CapCut, and similar platforms for producing Reels, TikToks, and social graphics from UGC or original footage.
Experience managing creator and influencer partnerships, including paid media whitelisting, content briefing, and campaign coordination.

Preferred

Preferred Skills - Experience with social media management tools (Sprout Social, Later, Hootsuite, or similar)

LifeStraw

At LifeStraw our mission is simple, we believe everyone deserves equitable access to safe drinking water. We design beautiful, simple, and functional products that provide the highest protection from unsafe water, no matter where they live or where they source their water.We also take our responsibility to people and planet seriously. For every product sold, a child in need receives access to safe water for an entire year. We have been partners in the fight for the eradication of Guinea worm for 25 years, and we actively respond to emergencies across the globe. We are Climate Neutral Certified and from product to packaging, we measure and minimize our environmental impact. We strive to support underrepresented communities through our actions, our products, our marketing, and our communications. We live, work, and create with impact in mind. We fight for good and always err on the side of action.

Founded in 2005

Baltimore, Maryland, USA

70 employees (8 in marketing)

www.lifestraw.com