Content & Social Media Manager

Broomfield, CO (Hybrid)

$115K/yr – $130K/yrMid Level6+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive ProCaps Laboratories’ social presence across organic and paid channels, directing content production, community management, and founder-brand voice while collaborating with the DTC team on paid campaigns and future platform expansion.

Own content calendars and creator coordination
Lead social storytelling across organic and paid initiatives

Job Description

Responsibilities

Organic Social — Instagram & Facebook
- Own and manage the organic content calendar across Instagram and Facebook
- Guide caption writing and creative assets while ensuring all content reflects the founder’s educational voice and brand standards
- Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
- Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
- Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
- Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
- Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
Paid Social Execution
- Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)

Requirements

Bachelor’s degree in Marketing, Communications, or related field
6-10 years of experience in social media marketing with hands-on channel management
Demonstrated experience growing an Instagram presence - organic and paid
Experience developing and scaling educational content initiatives across YouTube or other video-first platforms, including audience growth and content programming.
Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
Comfortable directing creative teams for content production
Strong community management skills with a customer-first mindset
Analytical — able to read platform data and translate it into content decisions
Experience using social scheduling, analytics, or social media management platforms

Preferred

Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
Experience sourcing, briefing, and managing creators and/or UGC content
Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
Experience working in regulated industries with content compliance considerations
Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms

Benefits

Salary Range: $115,000 - $130,000 annually, depending on experience and qualifications
Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)