Content and Social Media Manager

Responsibilities

• Develop and oversee the resort's content strategy, connecting brand direction and business goals with the interests and needs of our guests.
• Turn audience personas, performance insights, and seasonal priorities into editorial plans that guide content creation and distribution.
• Set photo, video, and editorial production priorities in collaboration with the broader marketing team, ensuring content serves needs across channels and the resort.
• Provide clear creative direction through briefs that establish the audience, story, purpose, and intended use of each project.
• Guide storytelling that reflects Palisades Tahoe's character and culture, giving longtime guests reasons to stay connected and new guests reasons to feel welcome.
• Build recurring content series and a consistent publishing calendar while making room for timely coverage and unexpected stories.
• Work with the Photo and Video Specialist to get more from each production, capturing material that can support multiple stories, formats, and future uses.
• Lead social media strategy and publishing across Instagram, TikTok, YouTube, Facebook, and emerging platforms, adapting content to how people use each channel.
• Work with mountain operations and other resort teams to provide accurate, useful information and show the people and work behind the guest experience.
• Partner with product and channel owners to create content that helps guests understand relevant offerings and take the next step toward a visit or purchase.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.
• 4+ years of experience in content strategy, content production, editorial publishing, or a related field.
• Experience developing content plans and creative briefs based on audience insights and business goals.
• Experience using performance data to evaluate content and improve results.
• Experience leading creative projects and managing content distribution across social platforms.
• Applicants must be at least 18 years of age.
• Must be capable of walking or standing 50% or more of a normal 8-hour work shift.
• Must be capable of occasionally carrying, lifting, pushing, or pulling up to 35 lbs.
• Must be capable of occasionally squatting, bending, kneeling, reaching, and balancing, able to climb ladders and shovel snow.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.

Preferred

• Experience overseeing photo, video, and editorial content for use across multiple channels.
• Experience managing creative staff and contracted production resources.
• Experience connecting content performance to website traffic, product interest, and purchases.
• Experience managing a content library, including asset organization and usage permissions.
• Experience in tourism, hospitality, outdoor recreation, or a brand with a strong enthusiast community.

Benefits

• - Free skiing + riding privileges to 17 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
• - Healthcare options for both Seasonal & Year-Round employees
• - Generous discounts on outdoor gear, apparel, etc.
• - 401(k) plan with generous company match
• - Free and discounted lift tickets
• - 25%-50% discount at Food & Beverage locations at Palisades & Alpine
• - 40% discount at Palisades Tahoe operated retail stores, including The North Face, Patagonia, Oakley, and more!
• - Employee Assistance Program (EAP)