Content & Social Media Manager

Responsibilities

• Build and own Groovy's social strategy for Instagram and TikTok and other social media platforms.
• Get on camera and appear regularly in content for the brand.
• Shoot, edit and post content every week, including Reels, TikToks, Stories, trends and behind-the-scenes clips.
• Manage the content calendar and keep posting consistent.
• Engage with followers and customers every day through comments, DMs, duets and stitches.
• Find, reach out to and build relationships with influencers, creators and affiliates.
• Support influencer campaigns, product seeding and TikTok Shop creator partnerships.
• Partner with the marketing team on launches, campaigns, events and promotions.
• Track performance, report what's working and keep improving based on the data.
• Stay on top of trends, sounds and culture, and move fast when the moment is right.

Requirements

• Confident and natural on camera, with real personality.
• A strong creator who can shoot and edit short-form video on your own (CapCut, Premiere, or similar).
• You understand how TikTok and Instagram algorithms and trends work.
• Comfortable messaging creators, building relationships and representing a brand.
• Organized, self-driven and quick to execute.
• A good eye for style, aesthetics and what feels current.
• 2+ years in social media, content creation or influencer marketing.

Preferred

• Experience in beverage, wellness or lifestyle brands is a plus.
• Bonus: an existing personal following, TikTok Shop experience, or experience with paid social.

Benefits

• Creative freedom: Real ownership over the brand's voice on social.
• Growth: A chance to grow into a larger marketing leadership role as the company scales.