Content & Social Media Manager

San Jose, CA (Hybrid)

$80K/yr – $90K/yrMid LevelFull time

Posted 2 hrs ago

Job Summary

Own end-to-end automotive content creation and social media strategy across CarBahn’s R&D, Service, and Engine operations, transforming technical details into engaging content and building creator partnerships to drive product interest and audience growth.

  • Lead original content and video production from concept to publication.
  • Drive platform-specific social content and community engagement.
  • Develop influencer and enthusiast collaborations to showcase engineering and performance.

Job Description

Responsibilities

  • Original Content & Video Production
  • - Plan, shoot, and edit original video and photography across CarBahn’s R&D, Service, and Engine operations.
  • - Create short-form videos, product features, build stories, customer spotlights, technical explainers, and behind-the-scenes content.
  • - Produce YouTube videos from concept through publication, including story development, shot lists, interviews, editing, audio, thumbnails, and titles.
  • - Translate technical information into accurate, engaging content that enthusiasts can understand.
  • - Develop repeatable content series that give audiences a reason to return.
  • - Build and maintain an organized library of footage, photography, and finished assets.
  • Social Media Strategy & Management
  • - Own the social media calendar and maintain a consistent publishing cadence across all three business areas.
  • - Develop platform-specific content and a recognizable CarBahn voice.

Requirements

  • - A portfolio demonstrating strong automotive or enthusiast-focused content, particularly video.
  • - Experience independently managing social channels for a brand, business, or established creator.
  • - The ability to shoot and edit both short-form content and longer YouTube videos.
  • - Proficiency with video editing software such as Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro.
  • - Working knowledge of camera equipment, lighting, audio, photography, and mobile content capture.
  • - An understanding of social platforms, audience behavior, analytics, and content packaging.
  • - A strong interest in performance cars and tuner culture, with the curiosity to learn technical details.
  • - Strong organization, communication, and follow-through.
  • - The initiative to find stories, propose ideas, and get content made.
  • - Availability for regular on-site content capture in the San Jose/Bay Area, occasional travel, and some evening or weekend events.

Preferred

  • BMW knowledge, influencer partnership experience, and demonstrated channel growth are strong advantages. Relevant work and a compelling portfolio matter more than a specific degree.
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CarBahn

Steve Dinan founded DINAN in 1979. DINAN is well established as North America’s premier BMW tuner. DINAN develops, manufactures, and markets a comprehensive line of high-performance products and systems, distributed through a nationwide network of Authorized DINAN BMW Performance Centers that includes select BMW Dealerships and Independent BMW Service/High-Performance facilities. Steve Dinan sold DINAN in 2013 and has started a new company, CarBahn Autoworks, to develop high-performance products for BMW, Mercedes, Porsche, and Audi. CarBahn Autoworks in a very short time has already proven itself as the go to tuning company for customers around North America and has already established a nationwide dealership network. Furthermore, CarBahn Autoworks also participates in IMSA Michelin Pilot Challenge under the name CarBahn Motorsports. The team has been participating as a championship contender since 2018 and has won the 2019 championship.

Founded in 2015
San Jose, California, USA
20 employees (1 in marketing)

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most earn $64K to $100K. Based on 3,988 salaries, including bonus and equity.

See all CarBahn salaries

Marketing Team

Marketing Team Size
1 (5% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
85.5K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
47.3%
Direct
32.1%
Referral
8.3%
Social
5.3%
Paid
0.4%

Headcount Trend

Current headcount: ~20
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Content & Social Media Manager

CarBahn · San Jose, CA · Hybrid