Responsibilities

• Social Media Community Management: Monitor and respond to comments on Instagram, TikTok, and YouTube within one hour during business hours.
• Content & Blog Production: Publish two SEO and GEO-optimized blog posts per week to WordPress, heavily assisted by AI.
• Graphic Design: Build static graphics in Canva for organic social, paid ads, blog headers, Pinterest pins, and marketing campaigns based on creative briefs from the Director of Marketing.
• Maintain and organize the brand asset library so anyone on the team can find what they need.
• Internalize the Brand Voice Guide quickly so most replies can be sent without escalation.
• Format posts cleanly inside WordPress: headings, images, alt text, internal links, meta description.
• Flag topic gaps and content ideas to the Director of Marketing.
• Design Pinterest pins that drive traffic back to LatchLink blog posts. Maintain a consistent visual identity across the Pinterest feed.
• Iterate quickly. Most projects are turn-around in 24 to 48 hours.
• Email Marketing: Build and ship one customer-facing marketing email per week (newsletter, content roundup, campaign push, or promo) using approved templates and the brand voice.

Requirements

• Demonstrated proficiency in Canva or a comparable design platform. *A portfolio link is required to apply.*
• Direct experience using AI tools (Claude, ChatGPT, Perplexity, NotebookLM, or similar) to produce real work, not just experiments.
• WordPress experience: comfortable publishing, formatting, and optimizing posts.
• Strong written communication and an instinct for brand voice.
• Reliable self-management in a remote-first environment.
• Comfortable responding publicly to a real community on social media.

Preferred

• Static design experience for paid ads (Meta or similar). Submit those samples in your portfolio if you have them.
• Pinterest pin design and basic Pinterest growth knowledge.
• Email marketing experience: drafting, sending, and tracking newsletters or campaign emails through a platform like Mailchimp, Klaviyo, ConvertKit, or GoHighLevel.
• Familiarity with SEO and GEO content best practices.
• Short-form video editing experience (CapCut, Premiere Rush, Descript, or similar).
• Healthcare, maternal health, or wellness industry experience.
• Experience with GoHighLevel (GHL), ManyChat, or Meta Ads Manager.

Benefits

• Pay range of $15 to $18 per hour, based on experience.
• 401(k) retirement plan through Human Interest with employer match up to 4%, eligible from start of employment and PTO
• Fully remote. Work from anywhere in the US (excluding California and New York at this time). _Ideal candidates will reside within a reasonable commuting distance of the Sarasota, FL area._
• Direct mentorship from the Director of Marketing and exposure to a fast-growing maternal health brand.
• A clear path to expanded hours, scope, and full benefits eligibility (health, dental, vision) once the role grows to 35+ hours per week.