Responsibilities

• Assist in planning and managing integrated marketing campaigns across digital and print channels, including social media advertising campaigns and email marketing.
• Support content marketing efforts by creating engaging copy, blog posts, social media content, and website updates using WordPress.
• Contribute to SEO strategies by conducting keyword research, optimizing website content, and improving search engine rankings.
• Help implement and manage marketing automation tools and CRM systems to streamline outreach efforts and enhance customer engagement.
• Analyze web analytics reports using Google Analytics and other tools to measure campaign performance, providing insights for continuous improvement.
• Collaborate with cross-functional teams including product management, sales, graphic design, and public relations to ensure cohesive messaging.
• Assist in managing social media platforms such as Facebook Advertising, LinkedIn, Instagram, and Twitter to increase brand awareness and engagement.

Requirements

• Currently enrolled in or recent graduate of a Bachelor’s or Master’s program in Marketing, Communications, Business Administration or related field.
• Familiarity with digital marketing tools including Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
• Strong copywriting skills with the ability to craft compelling messages for diverse audiences.
• Basic knowledge of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) is preferred.
• Understanding of SEO best practices, web analytics reporting, demand generation marketing, and performance marketing strategies.
• Excellent communication skills with the ability to work collaboratively in a team environment.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.