Responsibilities

• Manages execution of measurable, annual thought leadership, research, paid media, and content priorities that support Workplace Solutions business objectives, as well as aligned marketing awareness, engagement, and lead generation goals
• Serves as Workplace Solutions liaison to Corporate Marketing and Communications centers of excellence (including Corporate Social Media, Corporate Advertising, Corporate Communications), ensuring alignment for execution
• Manages coordination and execution of B2B and B2C Marketing initiatives impacting Workplace Solutions audiences
• Builds strong cross-functional relationships to ensure WPS receives appropriate visibility and support within enterprise Marketing and Communications efforts
• Partners closely with WPS marketing strategy teams to identify and execute opportunities with paid media, social amplification, and content activation
• Interacts and develops relationships with external content agencies, industry publications and partners, etc.
• Evaluates campaign effectiveness and develop executive-level reporting that demonstrates business impact, engagement trends, and return on investment

Requirements

• 3 - 5+ Years of relevant work experience in marketing and/or communications
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
• Demonstrates creativity and functional expertise in Social Media and content marketing
• Experience in sourcing and managing content development and publishing
• Maintains excellent writing & language skills

Preferred

• Experience with Group Benefits or Defined Contribution Plans

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training