Content & Retention Marketing Specialist

Hyde Park, UT (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own lifecycle marketing and retention through email and SMS campaigns, automated flows, and brand storytelling that drives repeat purchases and organic growth.

  • Lifecycle & retention ownership: email, SMS, loyalty, and post-purchase messaging.
  • Content engine: blog, SEO content, and storytelling aligned with social/creative teams.
  • Channel optimization: Klaviyo campaigns and automation to boost retention and organic growth.

Job Description

Responsibilities

  • Write, build, and send all email and SMS campaigns using Klaviyo
  • Build and optimize automated lifecycle flows, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
  • Write promotional, seasonal, and product launch messaging that sounds like Nani
  • Segment audiences and tailor messaging to different customer groups
  • Use AI writing tools to draft, iterate, and scale content output
  • Manage loyalty, VIP, and customer retention communication strategies
  • Create campaigns that bring customers back.
  • Support post-purchase experience with thoughtful, brand-consistent messaging
  • Own blog strategy, editorial planning, and content creation
  • Develop and manage Pinterest content strategy and scheduling

Requirements

  • 2-4 years of experience in lifecycle marketing, retention marketing, CRM marketing, content marketing, or ecommerce marketing
  • Strong copywriting and storytelling abilities
  • Experience creating SEO-focused content and growing organic traffic
  • Strong analytical skills and ability to interpret customer and campaign data
  • Organized, self-directed, and able to manage multiple content streams at once

Preferred

  • Experience with Shopify, Klaviyo, Google Analytics, Triple Whale, or similar ecommerce platforms
  • Experience managing loyalty or rewards programs
  • Knowledge of SEO best practices and keyword research
  • Experience developing blog, Pinterest, or organic content strategies
  • Background in consumer products, apparel, lifestyle, or ecommerce brands

Nani Swimwear

Suit up for your next adventure! We are on a mission to empower women with confidence one swimsuit at a time. When Nani was born in 2016, we set out to settle the fight between the frumpy grandma suit and the skimpy string bikini with fashion-forward, active swimwear that inspires you to get outside. Nani is the Hawaiian word for “beautiful”, and our mission is to create swimwear that empowers women to live a #nanilife by seeking adventure, being kind, and striving to give back.We aspire to put an end to the unrealistic and overly photoshopped photos normally seen in magazines, ads, and online shopping. Let’s celebrate body diversity, not stigmatize it. No photoshop--ever. No professional models for onsite photoshoots. Every body is a swimsuit body.We believe quality is the first step to sustainability and that impact starts with how we operate. We work to continually innovate and improve upon our process from design to manufacturing and sale to distribution. We are committed to protecting this earth we love by manufacturing responsibly and ethically. Starting summer of 2021, Nani suits are made from recycled plastic water bottles.Nani is an all-women-run company. WE GET YOU. Our team works hard to create the most unique, best-fitting, and highest-quality swimwear because we understand your need to be comfortable and feel confident in a suit. We work with artists all over the world to bring you one-of-a-kind prints. All suits are designed in-house from start to finish. By women, for women.

Founded in 2016
Smithfield, Utah, USA
18 employees (8 in marketing)