Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
• Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLM results for our target audiences.
• Build and manage editorial calendars that efficiently support brand awareness, thought leadership, and pipeline generation initiatives.
• Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.
• Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.
• Measure, analyze, and report on content performance using established marketing metrics. This role will provide a data-centric mindset to content requests, efficiently refresh and repurpose top performing content into new formats and distributing across the customer journey.
• Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.
• Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.
• Collaborate with product marketing and subject matter experts to create high-quality content including: Blogs, Technical thought leadership articles, Case studies, Customer stories, Solution briefs, Landing page copy, E-books and White papers.
• Translate complex technical concepts into clear, engaging, audience-specific narratives. You will guide our design team and subject matter experts in the development of engaging video demos and tutorials tailored to developers, engineering leaders, technical artists, DevOps practitioners, production teams, and executive stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 4+ years of B2B content marketing experience, preferably within enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries.
• Proven success developing content programs that support both brand awareness and revenue growth.
• Experience partnering with product marketing, demand generation, and sales organizations.
• Experience translating technical subject matter into accessible and compelling content.
• Strong storytelling and content development capabilities. You should have experience working with multiple stakeholders, including technical subject matter experts, to efficiently produce content that ranks and engages in a variety of formats.
• Strong understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping.
• Proficiency with analytics tools and SEO platforms (we regularly measure content performance with Google Analytics, Google Search Console, and BrightEdge).
• Strong project management and stakeholder management skills (we use Hive as our project management software).
• Ability to independently manage multiple projects and priorities in a fast-paced environment.

Preferred

• Experience marketing developer-focused products or technical enterprise software.
• Experience managing and growing thought leadership programs.
• Experience managing social media and developing internal advocacy programs.

Benefits

• Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.