Responsibilities

• Own Vertical Strategy & Operations
• Own the growth strategy and operational performance of assigned content verticals by identifying ecosystem opportunities, optimizing content supply, and driving sustainable business growth.
• Develop Content & Growth Strategies
• Design and execute scalable content strategies based on creator lifecycle, content performance, user behaviors, and market dynamics to improve ecosystem quality and platform engagement.
• Leverage Data to Drive Business Decisions
• Analyze business performance across creators, content, and user metrics to identify growth opportunities, evaluate operational effectiveness, and translate insights into actionable strategies.
• Lead Strategic Programs
• Develop and execute strategic initiatives, campaigns, and operational frameworks that improve creator growth, content quality, monetization, and long-term ecosystem health.
• Build Vertical Expertise
• Become the subject matter expert for assigned content verticals by staying close to industry trends, creator behaviors, and competitive landscapes, and applying insights to operational strategy.

Requirements

• Bachelor's degree with proven years of experience in Content Strategy, Vertical Operations, Growth Strategy, Creator Operations, or Content Monetization.
• Experience owning or supporting content verticals, creator ecosystems, or category operations, with a strong understanding of content supply, creator growth, and ecosystem development.
• Strong analytical skills with the ability to leverage quantitative and qualitative insights to identify business opportunities and influence strategic decisions.
• Demonstrated business acumen with experience balancing content quality, user engagement, creator growth, and business performance.
• Excellent stakeholder management and project management skills, with experience leading cross-functional initiatives in fast-paced environments.

Preferred

• Experience in livestreaming, creator economy, digital media, entertainment, or social platforms, with a strong understanding of content ecosystems and creator trends.
• Experience developing vertical strategies, content strategies, or growth initiatives backed by data analysis and measurable business impact.
• Strong understanding of content recommendation, user engagement, monetization, and ecosystem health metrics.
• Experience translating successful creator or content cases into scalable operational frameworks and best practices.
• Passion for TikTok Live, digital content, and the evolving creator economy.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).