Content Marketing Specialist

Responsibilities

• Content Creation, Curation & Strategy
• Build distribution strategies for collaborative storytelling projects designed to introduce the right content to the right audiences at the right time.
• Maintain the University proof-point library of relevant and timely rankings, stats, facts and figures for incorporation into marketing content.
• Cultivate user-generated content to extend authentic reach with prospective students and key audiences.
• Attend photo and video shoots for content marketing projects to ensure alignment with brand and content strategy.
• Assist with the development, execution, and monitoring of University Relations’ multi-channel content marketing strategy.
• Cross-Functional Coordination & Collaboration
• Contribute to project and creative briefs that clearly outline project objectives and deliverables, serving as lead coordinator for content creation across multiple teams, including design, multimedia, communications, social media and brand, as well as outside vendors and partners.
• Identify content opportunities across campus and external communities that mutually support unit and institutional goals and objectives.
• Facilitate reviews and implement feedback, leveraging knowledge of the target audience and brand voice and style.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field plus 2 years of professional experience supporting marketing content strategy; OR any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Experience in a higher education setting or other large, complex organization.
• Experience building and deploying emails in Salesforce Marketing Cloud or a similar platform.
• Experience coordinating with external vendors.
• Familiarity with the higher education market.
• Experience with project management software, such as Wrike or Asana.

Benefits

• The University of Denver offers excellent benefits , including medical, dental, retirement, paid time off, tuition benefit and ECO pass.