Content Marketing Specialist

Responsibilities

• Conduct keyword research to identify content opportunities for clients
• Write comprehensive articles on a variety of topics with minimal supervision
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Demonstrate understanding of the project lifecycle and ability to collaborate across departments
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links
• Apply GEO best practices to make client content more discoverable by LLMs
• Leverage AI tools to drive productivity across the content workflow while upholding Siege's editorial quality standards
• Help pilot and evaluate new AI tools and workflows for the team, sharing prompts, templates, and best practices that scale agency-wide
• Assist with project management tasks including content scheduling and reporting

Requirements

• 2+ years as a content marketer (ideally published on reputable news sites or industry blogs)
• A working knowledge of SEO/GEO tools and how they can be used to improve client websites
• Working familiarity with leading LLMs and AI writing tools, including responsible use that augments human writing and judgment
• Demonstrated adoption of AI tools to increase productivity and automation across the content workflow
• Goal-orientated with the ability to set priorities, meet deadlines, and work independently
• Strong interpersonal skills and the ability to form productive working relationships in a remote environment
• Strong project management skills, with ability to handle multiple projects while still working effectively

Preferred

• 2–4 years experience working in an agency or similar marketing environment
• B.A. or similar degree in English, journalism, or similar field
• Experience using Google Workspace, Zoom, Slack, and/or other collaborative productivity tools
• Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems
• Experience collaborating with design teams and giving guidance on design and UX best practices

Benefits

• 100% health, vision and dental benefits
• 50% 401k match up to 6% of your salary
• donation matching
• career development training
• unlimited PTO
• work-from-home equipment
• free pens