Responsibilities

• Develop and implement comprehensive marketing strategies aligned with Omni’s product portfolio and growth objectives.
• Maintain a strong understanding of the lubricant market, competitive landscape, and customer needs.
• Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.
• Execute marketing concepts across multiple platforms, including websites, social media, trade shows, customer memberships, and industry events.
• Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
• Collaborate with customers to support Private Label marketing programs, providing data-driven recommendations and best practices.
• Support the positioning and growth of Omni’s Proprietary Brands across domestic and international markets.
• Ensure all creative work aligns with Omni brand standards and visual identity guidelines.
• Develop, maintain, and defend Omni’s brand standards to ensure continuity and alignment across all marketing efforts.
• Project manage multiple marketing initiatives simultaneously, balancing self-directed projects and leadership-requested assignments.

Requirements

• Strong understanding of B2B marketing principles, preferably within manufacturing or industrial markets.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Demonstrated ability to manage multiple projects with competing deadlines.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills.
• Ability to analyze marketing data and apply insights to strategy.
• Customer-centric mindset with strong collaboration skills.
• Continuous improvement orientation with the ability to build scalable marketing solutions.
• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
• 3–5 years of experience in marketing, graphic design, or related roles.