Content Marketing Specialist

Responsibilities

• Collaborates with HRTD to support the alignment of large scale communication goals, marketing strategies and multi-channel campaign plans for LCPS recruitment activities
• Develops presentations, social media campaigns, news releases, fact sheets, website content, video content and other information sharing tools
• Works with the communications office to support the LCPS brand in publication development
• Builds a strategic sourcing plan for LCPS recruitment in all areas, including researching and building a network of recruiting sources, internal referrals, and other external resources such as social media outlets, websites, industry associations, and print and radio advertisements
• Works in partnership with HRTD to maintain LCPS brand integrity across all recruitment and informational publications
• Creates and coordinates large scale recruitment materials and advertisements tailored to reach a wide range of candidates, in collaboration with vendors and HRTD
• Manages the social media sites and editorial calendar to support LCPS communication
• Analyzes data and leverage analytics to assist in decision making

Requirements

• Bachelor’s Degree in Communications, Marketing or similar field
• Five (5) years of professional experience in marketing or communications
• Experience in managing, developing and executing social media campaigns, both paid and earned
• Experience in planning and managing internal (employee) and external communication programs
• Excellent oral, written and interpersonal communication skills
• Understanding of brand awareness and current marketing strategies and trends
• Demonstrated effective project management skills, from concept and planning through tactical execution and evaluation, including managing the work of various professionals in the development and delivery of publications and web content
• Possesses the professional and personal characteristics necessary for working effectively with school and administrative personnel at multiple levels of the organization, as well as external stakeholders
• Strong writing and graphic design skills
• Knowledge of recruitment and sourcing strategies