Hughes Integrated, StoryBrand Certified Marketing Agency

CONTENT MARKETING SPECIALIST

Byron Center, MI (Hybrid)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 weeks ago

Job Summary

Own and shape brand messaging and content programs across SEO, paid search, and AI-assisted workflows, collaborating with clients and internal teams to drive visibility and conversions.

Lead discovery sessions and translate insights into messaging
Develop and optimize content across websites, emails, and ads with SEO/AEO focus

Job Description

Responsibilities

Content & Messaging
Participate in client discovery and strategy sessions to understand their business, audience, voice, differentiators, and goals, then translate those insights into clear, persuasive brand messaging.
Use AI tools strategically to research, develop, and accelerate content creation while maintaining accuracy, originality, brand voice, and quality.
Develop, write, and edit content across websites, blogs, email campaigns, digital ads, social media, video scripts, case studies, and occasional print collateral, incorporating SEO strategy while ensuring clarity, accuracy, brand voice, and effectiveness.
SEO, AEO & Search Strategy
Conduct keyword, audience, search intent, and competitor research to identify opportunities and inform strategy.
Develop and execute SEO, AEO, and local search strategies to improve visibility across traditional and AI-powered search, including Google Business Profile optimization.
Optimize website content and implement on-page and foundational technical SEO improvements, collaborating with web designers/developers as needed.
Monitor rankings, organic traffic, conversions, and other performance indicators to evaluate results and proactively recommend improvements and new opportunities.
Stay current on changes in search behavior, algorithms, AI-powered discovery, and SEO/AEO best practices.

Requirements

2-5 years of hands-on marketing experience, in an agency or as a strong in-house generalist
Genuinely strong writing and editing skills. This one is non-negotiable
Real marketing judgment: you know why a piece works, not just how to produce it
Hands-on experience with SEO and AEO, including keyword research, on-page optimization, and Google Business Profile
Google Ads experience strongly preferred
Working knowledge of WordPress, Google Search Console, GA4, and tools like Semrush
Excitement about AI, grounded in marketing fundamentals. Ideally you learned marketing before generative AI and now use it as a force multiplier
Experience with email platforms and marketing automation is a plus
Readiness for a step up in ownership and breadth

Benefits

Paid time off
Health insurance and prescription coverage
Vision and dental insurance
Retirement benefits
A few fun surprises we’ll share during the interview process

Hughes Integrated, StoryBrand Certified Marketing Agency

5.0 Glassdoor

IMAGINE WHAT IT WILL FEEL LIKE TO HAVE MORE IDEAL CLIENTS ASKING FOR YOUR SERVICE. Do you confidently know how to talk about your company? Are you wasting time dealing with the wrong clients? Do you believe StoryBrand will help but struggle to pull it all together? Hughes Integrated helps companies clarify their most effective message, and create powerful marketing tools that create more results, in less time, while drawing the ideal client to them.

Founded in 2018

Grand Rapids, Michigan, USA

5 employees (5 in marketing)

www.hughesintegrated.com

1% recommend to a friend

1% CEO approval

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

The middle of this range ($60K) is 20% below the median base salary for Content Marketing Specialist roles in the United States ($75K).

Content Marketing Specialist median pay in the United States

$75K/yr

Most pay falls between $65K and $81K. Based on 100 salaries.

See all Content Marketing Specialist salaries See more Content Marketing Specialist jobs

See all Hughes Integrated, StoryBrand Certified Marketing Agency salaries

Marketing Team

Marketing Team Size

3 (60% of company)

Median Tenure

5.9 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

3.4K

Traffic Source Mix

29.2%

Direct

28.4%

Referral

Social

7.7%

Paid

8.6%

Headcount Trend

Current headcount: ~5

Links

www.hughesintegrated.com

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