Content Marketing Specialist

Responsibilities

• Assist in the creation of channel marketing programs and campaigns
• Support production of all channel sales materials
• Assist with collateral development and content support for professional sales channels and distribution of partner communications
• Supervise updates and maintenance of partner portals, resource centers, and marketing content
• Oversee the development and execution of partner communications, including e-blasts, newsletters, and campaign messaging
• Collaborate with internal teams (Sales, Product Marketing, Creative, Operations) to align campaign execution and messaging
• Ensure all partner-facing communications maintain brand consistency and strategic alignment
• Own campaign tracking and reporting across platforms, including HubSpot, Google Analytics, and internal dashboards
• Analyze campaign performance, partner engagement, and ROI to identify optimization opportunities
• Provide regular performance updates and actionable insights to Marketing leadership and Sales teams

Requirements

• Bachelor’s Degree or equivalent work experience
• 3+ years Marketing experience (B2B/Channel/Technology experience is a plus)
• Self-starter with demonstrated project management experience
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills in English
• Working knowledge of Microsoft Office, Outlook, Google Analytics (a plus), and Microsoft Dynamics (a plus)
• Copywriting knowledge a plus
• Organization and priority-setting skills, and the ability to multitask in a fast-paced environment
• Strong initiative and ability to work independently or collaboratively

Preferred

• Google Analytics (a plus)
• Microsoft Dynamics (a plus)
• Copywriting knowledge a plus

Benefits

• medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses, employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.