Responsibilities

• Own and maintain the integrated marketing calendar, ensuring alignment across campaigns, product launches, ecommerce initiatives, CRM, social media, influencer activity, and retail programs.
• Own and maintain the integrated content calendar, ensuring content priorities support business objectives and customer engagement goals.
• Translate brand, product, and business priorities into actionable campaign plans, timelines, deliverables, and execution frameworks.
• Manage campaign execution from briefing through launch, ensuring all dependencies, assets, approvals, and stakeholders remain aligned.
• Serve as the operational leader for marketing execution, proactively identifying risks, removing bottlenecks, and improving processes across teams.
• Coordinate day-to-day relationships with creative, content, influencer, and agency partners, including briefing, timeline management, feedback loops, and deliverable tracking.
• Lead influencer program execution, ensuring campaigns and partnerships are delivered effectively and on brand.
• Identify and implement AI-powered tools and automation opportunities that improve content planning, workflow efficiency, campaign execution, and performance insights.
• Partner cross-functionally with Ecommerce, Product, CRM, Retail, Amazon, and Creative teams to ensure launch readiness and consistent customer experiences.
• Monitor campaign and content performance, develop reporting summaries, and surface actionable recommendations for optimization.