Content Marketing Manager

Broomfield, CO (On-site)

$92K/yr – $120K/yrMid Level5+ years expFull time

Posted 8 days ago

Job Summary

Owns the editorial strategy and content calendar, leads thought leadership, and partners with marketing, product, and sales to drive demand and pipeline.

  • Shapes persona-driven content and case studies.
  • Integrates VOC insights to keep content relevant.

Job Description

Responsibilities

  • Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging
  • Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications
  • Leads development of thought leadership content to position Viega as an industry authority and trusted partner
  • Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities
  • Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases
  • Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion
  • Identifies, develops, and executes customer case studies, from story sourcing to final publication
  • Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation
  • Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights
  • Maps content to the customer journey, ensuring the right message reaches the right audience at the right time

Requirements

  • Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
  • Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
  • Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
  • Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
  • Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
  • Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
  • Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information
  • Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills.
  • Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
  • Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.

Benefits

  • Health & Wellbeing
  • Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy.
  • Wellness Program, including wellbeing platform, wellness challenges, WorkLife Navigator services, EAP, and mental health resources.
  • HSA with company contribution.
  • Health Care and Dependent Care FSA options.
  • 401(k) plan with up to 7.5% total employer contribution, including an automatic 3% company contribution plus a competitive tiered match.
  • Employer-paid Short- and Long-Term Disability coverage.
  • Employer-paid Life and AD&D insurance, with additional voluntary coverage options.
  • Voluntary benefits including legal, accident, critical illness, and hospital indemnity insurance.
  • Up to $10,000 annually in tuition reimbursement, with an option for fully funded degree programs through Colorado Technical University.
Viega LLC logo

Viega LLC

Viega LLC is a subsidiary of The Viega Group, which has 125 years of experience in building technology. Viega is the global market leader in press technology, serving the industrial, commercial, residential and marine markets. With ten locations around the world, Viega employs almost 5,000 people and produces more than 17,000 products and systems, including ProPress®, PureFlow® and MegaPress®. In the U.S., Viega has two seminar centers in Colorado and New Hampshire providing continued training through in-person and online workshops.

Founded in 1999
Broomfield, Colorado, USA
812 employees (35 in marketing)

Salaries

Posted range

$92K/yr – $120K/yr

Taken straight from the job posting.

See all Viega LLC salaries

Marketing Team

Marketing Team Size
30 (4% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
68.8K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
68.2%
Direct
26.2%
Referral
4.2%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~812

Recent News

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Content Marketing Manager

Viega LLC · Broomfield, CO · On-site