Content & Brand Specialist

Responsibilities

• Social Content Strategy & Management • Develop and maintain monthly and quarterly content calendars aligned with product launches, partnerships, trade shows, sales priorities, customer visits, and company initiatives. • Create, schedule, publish, and manage content across LinkedIn, Instagram, Facebook, YouTube, and other approved platforms. • Write clear, brand-appropriate captions, headlines, calls to action, and supporting copy for each platform and business division. • Monitor comments, direct messages, engagement, trends, and community activity; coordinate responses with the appropriate internal team members. • Measure performance using agreed KPIs and provide concise reporting with recommendations for improvement. • Maintain appropriate review and approval processes for customer names, proprietary processes, pricing, claims, and other sensitive information.
• Content Creation, Photography & Video • Proactively capture warehouse activity, manufacturing and secondary processes, products, materials, shipments, team members, customer visits, installations, and other relevant business activity. • Produce short-form video, Reels, process footage, employee features, product demonstrations, behind-the-scenes content, and basic longer-form video when appropriate. • Photograph products for social media, websites, catalogs, sell sheets, presentations, and sales support materials. • Manage lighting, staging, composition, editing, retouching, color correction, cropping, export, and file preparation for routine in-house photography. • Maintain consistent product-photography standards and visual presentation across brands and channels. • Identify when a project requires a specialized photographer, videographer, animator, studio, or production partner and coordinate that resource.
• Graphic Design & Creative Production • Create social graphics, product announcements, digital advertisements, banners, email graphics, sell sheets, presentation assets, trade-show support materials, and other routine collateral. • Apply established brand standards consistently across typography, color, imagery, layout, logos, and messaging. • Resize, adapt, and repurpose content efficiently across digital and print formats. • Prepare production-ready files and coordinate with printers, web partners, vendors, and outside creative resources. • Support development and maintenance of templates that allow the organization to produce routine materials efficiently.
• Brand & Asset Management • Maintain distinct but connected brand voices and visual systems across Index Industries, Index Fasteners, Index Thermoplastics, Springfast, Strata Material Group, and future divisions or acquisitions. • Partner with sales, purchasing, operations, leadership, and division stakeholders to identify products, capabilities, partnerships, and customer stories worth communicating. • Create and maintain an organized, searchable library of approved photography, video, logos, templates, working files, final assets, releases, and usage information. • Protect brand integrity and ensure that current, approved assets are used internally and externally. • Coordinate outside freelancers and agencies for specialized campaigns while retaining internal ownership of brand standards, deadlines, and deliverables.

Requirements

• Three or more years of relevant experience in content creation, social media, digital marketing, multimedia production, graphic design, or a comparable hands-on creative role.
• A portfolio demonstrating personally created social content, product or commercial photography, short-form video, and graphic-design work.
• Demonstrated ability to plan and manage a content calendar from concept through production, approval, publication, and performance review.
• Strong working knowledge of Adobe Photoshop, Illustrator, Lightroom, Premiere Pro, or comparable professional creative tools.
• Experience using a DSLR or mirrorless camera, lenses, lighting, audio equipment, and basic studio or location setups.
• Strong written communication, caption writing, proofreading, organization, file management, and project-management skills.
• Working knowledge of major social platforms, native publishing tools, content specifications, analytics, and evolving platform practices.
• Ability to work independently, identify content opportunities proactively, manage competing priorities, meet deadlines, and receive direct feedback.
• Sound judgment around confidential, proprietary, customer, employee, and brand-sensitive information.

Preferred

• Experience creating content for industrial, manufacturing, distribution, outdoor, knife, firearm-accessory, automotive, or enthusiast-product brands.
• Experience supporting multiple brands, divisions, or business units within one organization.
• Basic knowledge of paid social campaigns, email marketing, website content management, SEO, or digital advertising.
• Experience coordinating print production, trade-show assets, catalogs, product launches, or outside creative vendors.
• Ability to translate technical products and manufacturing processes into clear, visually engaging stories for both business and enthusiast audiences.
• Relevant degree, certificate, or formal training in marketing, communications, photography, video production, graphic design, or a related discipline. A strong portfolio and demonstrated results may substitute for formal education.