Responsibilities

• Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.
• Repurpose core messages into modular assets optimized for channels and audiences.
• Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.
• Partner with product marketing managers to execute content components of approved marketing plans.
• Produce launch and campaign assets on time and to specification.
• Incorporate stakeholder feedback under guidance from content leadership.
• Write content designed to drive engagement, conversion, and pipeline impact.
• Collaborate with digital marketing to optimize content for performance.
• Support testing, iteration, and refinement based on performance insights.
• Apply content best practices and identify opportunities for scalability and efficiency.

Requirements

• 5–7 years of experience in content marketing, content strategy, or a related role.
• Proven track record of creating impactful marketing content.
• Experience managing or contributing to editorial calendars.
• Bachelor’s degree in communications, journalism, marketing, business, or a related field.
• Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
• Ability to align content strategy with business objectives.
• Analytical mindset with the ability to assess content performance.
• Strong collaboration, organization, and time-management skills.
• Ability to communicate complex information clearly and effectively.
• Ability to work independently while collaborating cross-functional.
• Adaptability in a fast-paced environment with changing priorities.
• Up to 5% travel.
• Adherence to company quality and safety standards.

Preferred

• Medical device, healthcare, or B2B technology writing experience.
• Experience with CMS platforms.